Kuo: Apple's Headset Coming End of 2022, Will Feature 'Pancake' Lenses

I just don't understand how they're going to find mass consumer appeal at the rumored $3k pricepoint. At $1k these fly off the shelves, but $3k puts it into a very niche category (and Apple doesn't do specific business-oriented products like Microsoft does).

As an Apple shareholder, I think investors are making way too big of a deal for Apple VR headset. It's not going to make a dent in Apple's bottom line for many years. Apple does not have killer apps for it and Apple does not have AAA gaming, which is what is driving most VR purchases today.

This is not a mass-market product in 2022. Probably not 2023 either. Maybe 2025 after 3 iterations, lower cost, and an app ecosystem.

What is a mass-market product is Apple Glasses that you can wear at all times throughout the day. Not a headset.

Also, Apple's failed HomePod product is a bit of warning for Apple VR. Yes, the hardware tech will be amazing and will be better than anything else out there. But it will be expensive. Facebook is basically selling the Occulus at hardware cost in order to drive up marketshare and then maybe make money from an appstore in the future. Apple will probably sell this for a much higher price than the Occulus which will make it a niche product, just like the Homepod.