If you weren't a fan of Apple's Smart Case that comes with the AirPods Max, high-end luxury brand Gucci is here for you with its own case for the headphones priced at $980.
Gucci's "Ophidia case for AirPods Max" is an online exclusive that brings "vintage and contemporary together through its archive-inspired design elements. Playing with the contrast between past and present, the inside of the accessory is printed with 'Hodiernum'—a Latin word that means 'belonging to the present day.'"
Gucci says the case is made from environmentally friendly materials, features a shoulder strap, brown leather details, and a snap button to secure the AirPods Max in place. Like many AirPods Max accessories, Gucci's case exposes the AirPods Max's canopy allowing for easy carrying.
AirPods Max is priced at $550, meaning Gucci's case is nearly double the cost of the product it is designed for. Gucci does offer another case for standard headphones that costs $920, but it isn't designed for the AirPods Max specifically.
Monday September 14, 2026 11:42 am PDT by Juli Clover
Apple today released new firmware for the AirPods Pro 2, AirPods Pro 3, AirPods 4, and AirPods Max 2. The firmware is available for all of the above devices, and it will enable support for new iOS 27 features. The firmware has a build number of 9A348.
In iOS 27, iPadOS 27, and macOS Golden Gate, Apple is adding a new AirPods interface, a slider for Adaptive mode, and support for custom EQ....
Sunday September 13, 2026 3:00 am PDT by Eric Slivka
Update 10:04 a.m.: iOS 27 is rolling out now, though it may take a bit for all users to see it, so keep checking!
Apple is about to release iOS 27, which will finally deliver more advanced Siri AI capabilities as well as a variety of other refinements, improvements, and new features to iPhones. It's Apple's biggest software update of the year, and Apple announced at Wednesday's iPhone event...
Monday September 14, 2026 9:00 am PDT by Joe Rossignol
Update — 10 a.m. Pacific Time: Apple has released iOS 27.
During its iPhone 18 Pro and iPhone Duo event last week, Apple announced that iOS 27 will be released widely on Monday, September 14.
iOS 27 should be available around 10 a.m. Pacific Time / 1 p.m. Eastern Time today via the Settings app, under General → Software Update.
Below, we have highlighted eight new features and...
One would have to sell a kidney to afford that. It's kinda funny that Gucci's website says "monthly payments available". The average Gucci customer has enough cash to not need monthly payments; only people who waste their money on luxury despite having an average income would need this.
How do people even buy Gucci? It's not just price. I just looked at their website. Moused over a few bags and looked at the clothes.
Not only are they unbelievably expensive. They're also incredibly tacky. It's like they took the worst stuff that ever came out of the 60s through 80s and put a huge price tag on it.
All the shots of models with bags look horrible. The models look like they are hating life for dressing up in those absurd outfits.
This is how awful the brand is. Pulled from their website.
Edit: I didn't bother to price it. But that ensemble is probably $5K to $8K.
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