50% of Customers Purchasing a Mac in Q2 2022 Were New Mac Users - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

50% of Customers Purchasing a Mac in Q2 2022 Were New Mac Users

Since the launch of the first Apple silicon Macs in November 2020, Apple has continued to see strong growth in Mac sales. Apple's Mac revenue hit $10.4 billion in Q2 2022, up from $9.1 billion in the year-ago quarter.

mac studio thumbnail
During today's earnings call covering the second fiscal quarter of 2022, Apple CFO Luca Maestri said that the company has been growing its install base. There was a March quarter record for upgraders, and half of all Mac buyers during the quarter were new to the product.

Apple saw strong Mac growth despite supply chain constraints. Apple has had trouble delivering some of its high-end MacBook Pro models in a timely manner, and some users have seen significant delays in shipping estimates.

Most recently, Apple introduced the Mac Studio with M1 Max and M1 Ultra chips. The ‌M1 Ultra‌ is Apple's most powerful Apple silicon chip to date, and it is twice as powerful as the ‌M1 Max‌.

Popular Stories

Apple Logo Cash Feature Blue

Apple Reports 4Q 2026 Results: $30.7B Profit on $114.5B Revenue

Monday November 2, 2026 1:38 pm PST by
Apple today announced financial results for the fourth fiscal quarter of 2026, which corresponds to the third calendar quarter of the year. The quarter included a number of August and September product releases from Apple, as well as the CEO transition from Tim Cook to John Ternus that took place on September 1. For the quarter, Apple posted revenue of $114.5 billion and net quarterly profit ...
Apple Logo Cash Feature Blue

Apple's Q4 2026 Earnings Call Takeaways

Monday November 2, 2026 4:26 pm PST by
Apple held its earnings call for the fourth fiscal quarter of 2026 today, and it was Apple CEO John Ternus' first earnings call in his new role. He had Apple CFO Kevan Parekh on hand, and he brought in Chief Operating Officer Sabih Khan. The trio covered iPhone Duo sales, Siri AI, and increasing memory costs, among other topics. iPhone Duo After the earnings release, Ternus told Reuters...
John Ternus and Rainbow Countour Apple Logo

John Ternus Hosting His First Earnings Call as Apple CEO Today

Monday November 2, 2026 9:33 am PST by
John Ternus will participate in his first Apple earnings call as the company's CEO today. The call begins at 2 p.m. Pacific Time / 5 p.m. Eastern Time. Ternus and Apple's CFO Kevan Parekh will discuss the company's earnings results for the third quarter of the 2026 calendar year on the live-streamed conference call. While the call is primarily intended for Apple shareholders and Wall Street...

Top Rated Comments

59 months ago
Not really surprising, Apple definitely has the strongest Mac lineup we've seen in many years.
Score: 36 Votes (Like | Disagree)
ouimetnick Avatar
59 months ago
If this doesn’t teach Apple not to abandon the Mac like they did in 2016-2020, I don’t know what will. The Touch Bar model was a disaster.
Score: 34 Votes (Like | Disagree)
tubular Avatar
59 months ago
Dear Apple -- the lesson is, form follows function, not form cripples function. Build powerful computers for those who need it (or want it) and svelte computers for those who want svelte.
Score: 33 Votes (Like | Disagree)
59 months ago
Before the M1, Apple almost seemed to treat the Mac as a necessary but second-class citizen in their product line. With the enormous success of the M1 Apple now has no choice but to recognize the huge, untapped potential of the Mac to supplant a significant number of PC sales. This first-time purchase stat supports that new reality.
Score: 15 Votes (Like | Disagree)
UltimateSyn Avatar
59 months ago
This is a GREAT sign for the Mac.
Score: 12 Votes (Like | Disagree)
BGPL Avatar
59 months ago

Dear Apple -- the lesson is, form follows function, not form cripples function. Build powerful computers for those who need it (or want it) and svelte computers for those who want svelte.
Jony Ive liked to put macs in wind tunnels, so perhaps we will start seeing function over form starting to become more prevalent (with Jony gone). As much as I like giving my iMac the reach-around every time I need to read SD or plug in a peripheral.
Score: 12 Votes (Like | Disagree)
Latest Stories
Apple Store Subscription Sign-Up Controversy Exposed
Apple Store Subscription Sign-Up Controversy Exposed
3 hours ago
Siri AI Rumored to Become 'More Like an Agent' as Early as Next Year
Siri AI Rumored to Become 'More Like an Agent' as Early as Next Year
13 hours ago
Apple Taking New Approach to Developing iOS 28 and macOS 28
Apple Taking New Approach to Developing iOS 28 and macOS 28
14 hours ago
Early Apple Black Friday Deals on Apple Watch, MacBook Air, and More
Early Apple Black Friday Deals on Apple Watch, MacBook Air, and More
1 day ago
'Backglow' Lets You Customize New MacBook Pro's Glowing Apple Logo
'Backglow' Lets You Customize New MacBook Pro's Glowing Apple Logo
1 day ago
Top Stories: Apple Product Launches, iOS 27.3 Beta, and More
Top Stories: Apple Product Launches, iOS 27.3 Beta, and More
2 days ago
More Fun iPhone Duo Apps: 30 New Picks to Try
More Fun iPhone Duo Apps: 30 New Picks to Try
2 days ago
Hands-On With Apple's New OLED Touchscreen MacBook Pro
Hands-On With Apple's New OLED Touchscreen MacBook Pro
2 days ago
Apple Store With All-New Design Opening Soon in Southern California
Apple Store With All-New Design Opening Soon in Southern California
2 days ago
Control the Glowing Apple Logo on Your New MacBook Pro
Control the Glowing Apple Logo on Your New MacBook Pro
2 days ago
Apple Shares New 'Apple Card: Apply and Use in Minutes' Ad
Apple Shares New 'Apple Card: Apply and Use in Minutes' Ad
3 days ago
Apple Says More Than 100,000 Apps Optimized for iPhone Duo, Here's What's Still Missing
Apple Says More Than 100,000 Apps Optimized for iPhone Duo, Here's What's Still Missing
3 days ago
Early Black Friday Deals Kickoff With Steep Discounts on Apple Watch Ultras and More
Early Black Friday Deals Kickoff With Steep Discounts on Apple Watch Ultras and More
3 days ago
The MacRumors Show: iOS 27.3 Looks Like a Huge Update
The MacRumors Show: iOS 27.3 Looks Like a Huge Update
3 days ago
Best Buy's Black Friday Event Begins With Sitewide Savings on Apple, TVs, More
Best Buy's Black Friday Event Begins With Sitewide Savings on Apple, TVs, More
3 days ago
Apple Releasing Yet Another Two New Products Next Week
Apple Releasing Yet Another Two New Products Next Week
3 days ago
MacBook Air Drops to Lowest Price in Months With Amazon's $250 Discount
MacBook Air Drops to Lowest Price in Months With Amazon's $250 Discount
3 days ago
Apple Rumored to Drop the iPhone's Action Button Next Year
Apple Rumored to Drop the iPhone's Action Button Next Year
3 days ago
Apple's Extended Return Policy Now in Effect for 2026 Holiday Season
Apple's Extended Return Policy Now in Effect for 2026 Holiday Season
3 days ago
Apple Music Classical Updated With New Icon and Refreshed Design
Apple Music Classical Updated With New Icon and Refreshed Design
3 days ago
OLED iPad Mini, M6 iMac, and New MacBook Pros Available From Today
OLED iPad Mini, M6 iMac, and New MacBook Pros Available From Today
3 days ago
Apple Surveys iPhone Duo Buyers About Crease and Camera
Apple Surveys iPhone Duo Buyers About Crease and Camera
3 days ago
Apple's First Touchscreen Mac is Now Arriving to Customers
Apple's First Touchscreen Mac is Now Arriving to Customers
3 days ago
Claude Gets Personal Finance Feature With Bank Account Linking
Claude Gets Personal Finance Feature With Bank Account Linking
3 days ago
Apple Arcade Adds Crossy Road Rush and NBA 2K27
Apple Arcade Adds Crossy Road Rush and NBA 2K27
3 days ago
Apple's New HomeView Smart Home Hub: Here's How Much RAM It Has
Apple's New HomeView Smart Home Hub: Here's How Much RAM It Has
3 days ago
iPad Mini vs. iPad Air Buyer's Guide: Now Just $50 Apart
iPad Mini vs. iPad Air Buyer's Guide: Now Just $50 Apart
3 days ago
First iOS 27.3 and macOS Golden Gate 27.3 Public Betas Now Available
First iOS 27.3 and macOS Golden Gate 27.3 Public Betas Now Available
3 days ago
Apple Announces a New Mac Sales Record
Apple Announces a New Mac Sales Record
4 days ago
Paid $200 for Logic Pro? Apple Says You Won't Get This New Feature
Paid $200 for Logic Pro? Apple Says You Won't Get This New Feature
4 days ago