AT&T Raising Prices on Legacy Plans to Encourage Customers to Upgrade to New Plans
AT&T is planning to raise the price of older Unlimited plans in order to encourage customers to upgrade to newer plans, reports Bloomberg. Single line users can expect to pay up to $6 per month more, while family plans are increasing by as much as $12.
The pricing increases apply only to customers who are grandfathered in to older AT&T plans, and will not affect customers who have an up to date plan. AT&T offers three unlimited plans, including the Unlimited Starter Plan, Unlimited Extra Plan, and Unlimited Elite Plan.
Current plans are priced starting at $65 for a single line or $35 for four lines as part of a family plan. AT&T employees have been instructed to offer new plans to customers who call in about the increased charges for older plans, which will start in June.
AT&T says that it is encouraging customers to switch over to a newer plan because the newer plans offer "many additional features, more flexibility for each line on their account and, in many cases, a lower monthly cost."
Customers who will see price increases are going to be receiving an email from AT&T about the change, but AT&T has not provided specific details on which older plans will see the price hikes.
Popular Stories
Apple and Klarna are partnering on a new "Apple Upgrade" leasing program set to launch in the U.S. on Tuesday, July 28, according to Bloomberg's Mark Gurman.
The program will allow you to finance most iPhone, iPad, Mac, and Apple Watch models, with a 24-month term for iPhones and Apple Watches and a 36-month term for iPads and Macs. Customers will be able to pay off the device early during...
It is now mid-July, and that means the iPhone 18 Pro and iPhone 18 Pro Max are now just two months away. The devices are expected to look similar to the iPhone 17 Pro and iPhone 17 Pro Max, but there will still be many year-over-year changes, with rumored features including a smaller Dynamic Island, 5G via satellite, and more.
Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, ...
It is now mid-July, and that means the iPhone 18 Pro and iPhone 18 Pro Max are now just two months away. The devices are expected to look similar to the iPhone 17 Pro and iPhone 17 Pro Max, but there will still be many year-over-year changes, with rumored features including a smaller Dynamic Island, 5G via satellite, and more.
Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, ...
