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Apple Highlights Spatial Audio on AirPods in Colorful New Ad Starring Harry Styles

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Apple today shared a new AirPods ad starring singer Harry Styles, following the release of his new album "Harry's House" last month.


The ad features Styles and others with colorful, silhouette-like appearances as they dance while listening to music in Spatial Audio on AirPods.

"The magical listening experience of AirPods with Spatial Audio meets Harry Styles' new album 'Harry's House," says Apple. "With dynamic head tracking, to hear sound all around, you'll hear Harry Styles like never before."

The ad draws similarities to Apple's iconic iPod ads with silhouettes of people dancing or rocking out to music from the mid-2000s.


The third-generation AirPods were released in October 2021 with a new design, Spatial Audio support, and IPX4-rated water resistance.

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Top Rated Comments

WWPD Avatar
WWPD
54 months ago

I’m still trying to figure out who is Harry?!!

Up until 2wks ago never heard of him then suddenly every music channel shouting his name. Any accolades or awards or just music corp pushing with big dollars to entice their sales investment in this performer?
He's a wizard, and a thumpin' good one I'd wager.
Score: 5 Votes (Like | Disagree)
D
danbalsh
54 months ago
Love the return of the iPod style advert, iconic and instantly recognisable as Apple.
Score: 5 Votes (Like | Disagree)
aw1998 Avatar
aw1998
54 months ago

I’m still trying to figure out who is Harry?!!

Up until 2wks ago never heard of him then suddenly every music channel shouting his name. Any accolades or awards or just music corp pushing with big dollars to entice their sales investment in this performer?
A former member of one of the world’s most successful boy bands who then went on to become a multi platinum selling, Grammy Award winning solo musician.. never understood why ignorant people publicly post such painfully stupid sentiments.
Score: 3 Votes (Like | Disagree)
J
jbc25
54 months ago
Spatial audio is a gimmick. It's a neat trick, but doesn't make the listening experience better for most things. A lot of the tracks I heard on Apple's playlist sound objectively worse than the original mix, so much so that I was kind of shocked they picked those tracks to promote the feature. I could see it being useful for gaming or a AR/VR headset though.
Score: 3 Votes (Like | Disagree)
A
Apleeseed84
54 months ago

What are people's experience with Spatial Audio? I . . . don't really find any use out of it and it's not so groundbreaking that i need to keep it on.

One time I was at trader joes and got confused because when i turned to put something in my cart, my audio got quieter and I realized I had SA turned on. So i turned it off and left it that way.
Spatial Audio on Music sucks, it’s useless, 3d music is a fad like 3d movies.

Spatial audio used in TV shows and Movies is where it’s at. In music you can’t really tell the difference because they are trying to sell you that the music is being played “All” around you when it’s unrealistic, even when going in concerts the audio source comes from one direction. It’s like the drummer is to the left, the bassist is to the right, the singer is behind you, but you are supposed to be standing in the middle Of all it.

Movies and videos are actually recorded for you to be immersed in the viewing experience hence why Dolby atmos content audio feedback is completely noticeable while listening to it as you watch. Doesn’t have to be Dolby atmos but even Dolby 5.1 comes back to make it better for you!

A lot of streaming apps low-key support Spatial audio, but you can see it enabled when you change the volume.

I pull out my shure head phones for high quality music and use my AirPods Pro for watching videos.
Score: 3 Votes (Like | Disagree)
oldmacs Avatar
oldmacs
54 months ago

Up until 2wks ago never heard of him then suddenly every music channel shouting his name. Any accolades or awards or just music corp pushing with big dollars to entice their sales investment in this performer?
His last album in 2019 was also fantastic!!
Score: 3 Votes (Like | Disagree)
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