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Apple to Begin Shipping Some Repaired iPhones in More Eco-Friendly Packaging

As of this week, Apple will begin shipping repaired iPhone 12 models in a new brown box that is 100% plastic free and created with bleach-free paper certified by the Forest Stewardship Council, according to a company memo obtained by MacRumors. Until now, all repaired iPhones shipped by Apple were packaged in a white box.

iPhone 12 Layout Feature
In the memo, Apple said it is trialing the new packaging for repaired iPhones as part of the company's commitment to eliminate plastics in all packaging by 2025. In April, Apple announced that it had reduced plastic in its packaging by 75% since 2015, and said that plastics accounted for just 4% of the company's packaging in 2021.

The eco-friendly packaging will be used for repaired iPhone 12 models shipped from Apple Repair Center depots to Apple Stores, Apple Authorized Service Providers, and/or directly to customers in the United States and other countries.

Apple did not indicate whether it would expand the more eco-friendly packaging to all repaired iPhones if the trial is deemed successful.

Apple previously announced that its global operations have been carbon free since 2020, and the company said it has used 100% renewable energy to power its offices, stores, and data centers since 2018. As of March 2022, Apple said 213 of its manufacturing partners have also committed to 100% renewable electricity for Apple-related production.

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Top Rated Comments

Wildkraut Avatar
53 months ago
Eco-friendly is the new way to save costs, but yeah Eco-friendly. Why not stop soldering RAM and SSDs, this would be even Eco-friendlier.
Score: 20 Votes (Like | Disagree)
Wildkraut Avatar
53 months ago

I agree it's a minor story, but it's nice to give Apple attention for its environmental efforts.
Yeah sure…

https://www.zdnet.com/google-amp/article/apple-should-stop-using-the-environment-as-a-sales-tactic-and-start-caring-for-the-planet/
Score: 8 Votes (Like | Disagree)
7thson Avatar
53 months ago
I can’t wait for the hands on review of the plain brown box without plastic. 😛
Score: 8 Votes (Like | Disagree)
G5isAlive Avatar
53 months ago
If a plainly wrapped brown box with a battery sticker shows up at my door the neighbors are going to start gossiping…
Score: 8 Votes (Like | Disagree)
Joe Rossignol Avatar
53 months ago

An entire article about a new shipping packaging for repaired products.
I agree it's a minor story, but it's nice to give Apple attention for its environmental efforts.
Score: 7 Votes (Like | Disagree)
tastesliketailpipe Avatar
53 months ago
Apple is far from eco-friendly. This is how much waste came with my Apple Watch 7.

Attachment Image
Score: 6 Votes (Like | Disagree)