Apple has announced that its new Apple Brompton Road store in the heart of Knightsbridge, London, will open on July 28.
Our newest store on London's iconic Brompton Road, a moment away from Hyde Park, is almost ready to explore. It's a place where your boldest ideas can bloom, and we're here to help them grow.
Situated just a few doors down from the world-famous Harrods department store and other luxury shopping outlets, Apple Brompton Road was made possible thanks to a deal Apple made in 2019 with Chelsfield, the property asset manager overseeing a makeover of The Knightsbridge Estate, to secure retail lettings opposite Harvey Nichols.
To celebrate the store's opening, Apple has a lineup of free music, art, and wellness sessions taking place at the store between July 28-31. Live performances and Q&As are scheduled over the weekend, and there will be a "fantastical AR realm" for visitors to experience inside the store, along with a special guest DJ set on July 28.
Original Apple store development proposal in Knightsbridge (Image via Chelsfield)
Apple Brompton Road will join Apple Covent Garden and Apple Regent Street to become the third Apple store in central London and the 39th Apple retail location in the United Kingdom.
Some Apple retail employees have been told to warn customers against visiting to purchase an iPhone Duo without a pre-order on Friday, October 23.
Apple Store employees told MacRumors that they have been advised that there will likely be no iPhone Duo stock available for walk-in purchases on launch day. Staff have been instructed to discourage customers without pre-orders from coming in...
Tuesday November 3, 2026 7:34 am PST by Joe Rossignol
Apple today announced that its Festival Place store in Basingstoke, England will be permanently closing on Saturday, November 21.
Apple Festival Place
Apple had already announced that the store would be closing in November, but it had not provided the public with a specific date until now.
Apple's store inside the Festival Place shopping center opened in 2011, so it had a 15-year run....
Apple is preparing what appear to be giant iPhone Duo displays outside its Fifth Avenue store in New York ahead of the device's launch on Friday, October 23.
Photos from users on X show the structures on the plaza beside the glass cube. Their designs are hidden by wrapping and black covers, so it remains unclear exactly how Apple will present the device.
October 21, 2026
The outdoor...
This is great, i'm in the Knightsbridge / Kensington area a lot, so having an Apple store there means i do not have to go to the Regents street or Covent garden store.
Wouldn't it be great if Apple looked at a map of the UK and realised there's a whole expanse of the country that's still an hour-or-more's drive away from an Apple store, instead of opening yet another one in a part of England that already has seven within the space of, what, ten miles? In North West England somewhere like Preston seems to be an obvious choice. But nah let's open yet another in bloody London.
or like literally one in Ireland, the country where Apple has loads of its European operations.
