Apple has announced that its new Apple Brompton Road store in the heart of Knightsbridge, London, will open on July 28.
Our newest store on London's iconic Brompton Road, a moment away from Hyde Park, is almost ready to explore. It's a place where your boldest ideas can bloom, and we're here to help them grow.
Situated just a few doors down from the world-famous Harrods department store and other luxury shopping outlets, Apple Brompton Road was made possible thanks to a deal Apple made in 2019 with Chelsfield, the property asset manager overseeing a makeover of The Knightsbridge Estate, to secure retail lettings opposite Harvey Nichols.
To celebrate the store's opening, Apple has a lineup of free music, art, and wellness sessions taking place at the store between July 28-31. Live performances and Q&As are scheduled over the weekend, and there will be a "fantastical AR realm" for visitors to experience inside the store, along with a special guest DJ set on July 28.
Original Apple store development proposal in Knightsbridge (Image via Chelsfield)
Apple Brompton Road will join Apple Covent Garden and Apple Regent Street to become the third Apple store in central London and the 39th Apple retail location in the United Kingdom.
Apple's retail operation turns 25 years old today, marking a quarter century since the company opened its first stores on May 19, 2001.
Steve Jobs personally guided members of the press through the Tysons Corner store four days before it opened, after Apple announced the retail initiative on May 15. Some 500 visitors lined up before dawn on opening day, with the queue growing to over 1,000 ...
Wigmore Hall Live today relaunches as a digital-only platform in partnership with Apple Music Classical, with all recording royalties passed directly to artists, Gramophone reports.
Wigmore Hall is a prestigious 550-seat concert hall on Wigmore Street in London's Marylebone, widely regarded as one of the world's foremost venues for chamber music, early music, and vocal recitals. Opened in...
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly a year later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
CarPlay Ultra...
This is great, i'm in the Knightsbridge / Kensington area a lot, so having an Apple store there means i do not have to go to the Regents street or Covent garden store.
Wouldn't it be great if Apple looked at a map of the UK and realised there's a whole expanse of the country that's still an hour-or-more's drive away from an Apple store, instead of opening yet another one in a part of England that already has seven within the space of, what, ten miles? In North West England somewhere like Preston seems to be an obvious choice. But nah let's open yet another in bloody London.
or like literally one in Ireland, the country where Apple has loads of its European operations.
