Apple's Online Store is Currently Down in Some Countries [Updated]
Apple's online store is currently down in some countries, including the United States, Canada, Australia, France, Germany, Italy, Spain, the United Kingdom, and more. The downtime is not worldwide, with the store still operational in some other countries.
"We're making updates to the Apple Store," the store page says, as usual when there is downtime. Apple advises customers to "check back soon."
It's unclear if the downtime is related to scheduled maintenance, the launch of a new product, the rollout of a new promotional offer, changes being made to the design or functionality of Apple's online store, or another reason.
Apple's online store went down briefly on the final day of June, and when it came back online, there was a new promotion in the U.S. that offered a $50 Apple gift card with the purchase of any new Apple TV through July 14. Given the store is down again on the final day of July, it is possible that another promotion is incoming in some countries, but this is only one of many possibilities for the downtime and we'll have to wait and see.
Update: Apple has expanded the Apple TV gift card promotion to more countries after briefly taking down the Apple Store.
Popular Stories
Apple's online store is down ahead of iPhone 18 Pro and iPhone 18 Pro Max pre-orders, which begin at 5:00 a.m. Pacific Time on Saturday, September 12.
"We love that early energy," reads the Apple Store's message when visiting the U.S. website. "Almost ready for you. Pre-order begins at 5:00 a.m. PT. See you soon." Apple has been opening pre-orders at 5:00 a.m. Pacific Time for several years, ...
Apple's online storefront has gone down ahead of the "Surprise and Shine" Apple event taking place later today, where several new products are expected to be announced.
Apple is expected to announce new iPhone 18 Pro models and its all-new foldable iPhone Duo, as well as Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5. The company could also announce the release dates of its next...
Apple Victoria Gardens in Rancho Cucamonga, California reopened on Saturday with three key design changes, which will continue to roll out to other new and renovated stores.
MacRumors reader Katelyn H. attended the grand reopening and shared some photos of the renovations on LinkedIn. The store now has a Genius Bar again instead of a Video Wall, plus dedicated Apple Pickup and Today at Apple...
