In a new ad, Samsung is throwing shade toward the lack of "innovation" on the iPhone while promoting features such as a 108-megapixel camera and 100x "Space Zoom" available in its latest devices.
The ad, titled "Buckle Up," is aimed toward current iPhone users and promotes the Galaxy S22 Ultra, the new Z Flip 4, and features not available to iPhone customers. "Buckle up for Apple's latest launch," the ad says. "As you enter a world where heads will turn, just none in your direction." A world where "the highest resolution in a smartphone will be in someone else's pocket. And that epic moon shot that's getting all the likes won't be yours." "This innovation is not coming soon to an iPhone near you," the 30-second ad concludes.
The ad comes just six days ahead of Apple's "Far Out" event, where it's expected to announce the iPhone 14 and iPhone 14 Pro. Apple is planning major new features on the Pro camera systems for its higher-end devices, including an all-new 48-megapixel camera and possible 8K video recording. Alongside camera improvements, the iPhone 14 Pro is rumored to feature an always-on display and a new pill-shape notch replacement.
Apple has held "exploratory" talks with Intel and Samsung about manufacturing the main processors for its devices in the United States, reports Bloomberg ($).
Apple is said to have had early-stage talks with Intel about using its chipmaking services, while Apple executives have reportedly visited a Samsung plant under construction in Texas that will also make advanced chips.
The talks are ...
Apple is expected to finalize OLED panel approvals for the iPhone 18 Pro and Pro Max this month, with Samsung Display and LG Display likely to dominate panel supply, reports The Elec.
This year, China's BOE has reportedly been closed out of the premium tier supply chain, despite having landed some panel orders for the iPhone 17 Pro models.
The setback is said to be down to quality and...
Samsung today reached a valuation of $1 trillion for the first time, reports Bloomberg. Samsung's value has been climbing sharply due to increasing demand for the memory chips it manufactures, and stock increased 14.4 percent today.
Samsung is the second Asian firm after Apple supplier TSMC to reach a $1 trillion valuation. Last week, Samsung's semiconductor manufacturing business wildly...
As usual, they focus on features that aren’t very important to me. And, honestly, people don’t need 108mp sensors in phones to display images in HD. And I can’t imagine being happy with any moon picture coming from a phone camera.
