Apple Watch Ultra: A First Look at Apple's Artfully Designed Packaging
Apple yesterday unveiled its all-new Apple Watch Ultra, which the company says is "inspired by explorers and athletes" and "a versatile tool that empowers users to push their boundaries with adventure, endurance, and exploration."

In true Apple style, the company has designed the device's retail packaging in a way that reflects its vision. As shared by 3D artist Ian Zelbo, the box depicts a snowy and sublime mountain vista surrounded by foreboding atmospheric clouds, with the wider landscape overlapping into the inner packaging.
The all-new Apple Watch Ultra is available to pre-order starting now in the U.S., Canada, Australia, France, Germany, India, Japan, the U.K., and more than 40 other countries and regions around the world, with pricing set at $799. Apple Watch Ultra will launch in stores and begin arriving to customers on September 23.
Popular Stories
While not too much has been reported about the next Apple Watch models, there are a few rumors about potential design changes and watchOS 27 features.
Apple Watch Series 12 and Apple Watch Ultra 4 models are expected to be released in September, and we have outlined some of the key rumored hardware and software changes below. A new Apple Watch SE is not expected this year, as that model was...
Apple is prioritizing larger batteries and more advanced health sensors over fingerprint authentication for the Apple Watch, according to a new claim from a prominent Chinese leaker.
In a new Weibo post, Instant Digital pushed back on recent speculation about biometric recognition coming to Apple's wearable lineup, claiming instead that the company remains content to let users unlock their...
For this week's giveaway, we've teamed up with Lululook to offer MacRumors readers a chance to win an Apple Watch Ultra 3 and a Qi2.2 25W 3-in-1 Charging Station to go along with it.
Lululook makes all kinds of accessories for Apple devices, and it has several Apple Watch charging options with different capabilities and price points. The $68 3-in-1 Charging Station is one of Lululook's...