Google is aiming to lure iPhone users to its new Pixel 7 and Pixel 7 Pro by offering high trade in values for prior-generation iPhone 13 models. Google is providing up to $750 in trade-in value to iPhone customers, with the $750 offered for an iPhone 13 Pro Max with 1TB storage, originally priced at $1599.
Google offers $595 for a 128GB iPhone 13 Pro Max, $645 for a 256GB model, and $695 for a 512GB model. Apple itself only offers a maximum of $720 for customers who trade in an iPhone 13 Pro Max for a new smartphone, such as the 14 Pro Max.
With the $750 maximum, the $599 Pixel 7 would be free, while the Pixel 7 Pro could be purchased for $150 as it is priced starting at $899.
It is worth noting that Apple does not offer anywhere near as much trade-in value for Android devices such as the Pixel 6, providing a mere $240 maximum trade-in value for last year's Pixel 6 Pro. Apple devices generally hold their value better than Android devices due to demand and because Apple provides software updates for at least five years after launch.
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly a year later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
CarPlay Ultra...
Update: Since publication, new information has come to light suggesting the images have been AI-manipulated and are not in fact iPhone 18 Pro chassis parts. The original article follows.
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