Tim Cook Says Apple Hiring Very Deliberately Amid Economic Uncertainty - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Tim Cook Says Apple Hiring Very Deliberately Amid Economic Uncertainty

In an interview with CBS Mornings co-host Nate Burleson, Apple CEO Tim Cook confirmed that his company is taking a careful approach to hiring amid a period of increased economic uncertainty. The full interview will air on Tuesday, but a preview is available now.

unleashed tim cook
"So what we're doing as a consequence of being in this period is we're being very deliberate on our hiring," said Cook, when asked about Apple's hiring plans. "That means we're continuing to hire, but not everywhere in the company are we hiring." Cook added that Apple continues to believe strongly in investing for the long term.

Last month, Apple paused hiring for many non-R&D roles as a cost-cutting move, according to Bloomberg's Mark Gurman. The report said the move affects some "corporate functions" and "standard hardware and software engineering roles."

Cook also discussed Apple's return-to-office policy. As of September, corporate employees are required to work in the office three days a week.


"We make product, and you have to hold product," said Cook. "So that takes the serendipity of running into people, and bouncing ideas off, and caring enough to advance your idea through somebody else because you know that'll make it a bigger idea," he added.

CBS Mornings said the full interview will touch on the iPhone 14's new features and more.

Popular Stories

Tim Cook Apple Logo

Apple Event Today: Tim Cook Kicks Things Off With 'Good Morning' Video

Monday June 8, 2026 6:42 am PDT by
Ahead of the WWDC 2026 keynote at 10 a.m. Pacific Time today, Apple CEO Tim Cook has shared a short video in which country singer Lainey Wilson, actress Rhea Seehorn, DJ and producer Zedd, and other celebrities say "good morning" in various ways. "I think I'll say it the way I always say it," concludes Cook. Apple's hardware engineering chief John Ternus becomes CEO on September 1, so...
tim cook wwdc 2026

Tim Cook Delivers Farewell Remarks at His Last Apple Keynote as CEO

Monday June 8, 2026 2:42 pm PDT by
Tim Cook closed out what is expected to be his last keynote as Apple's chief executive officer today with some emotive final remarks. Wrapping up a pre-recorded video message, Cook reflected on his tenure at the company. "Some of the highlights of my time as CEO have been events like this, sharing powerful new tools with all of you," he said, adding that what developers create with Apple's...
Apple Logo Cash Feature Blue

Tim Cook Says Apple Price Increases Are 'Unavoidable' Due to Memory Costs

Wednesday June 17, 2026 2:08 pm PDT by
Apple is raising its prices to offset the high cost of memory and storage, CEO Tim Cook told The Wall Street Journal. Apple is no longer able to absorb the increased prices and will need to pass some of the cost on to consumers. "Unfortunately, price increases are unavoidable," said Cook. "We're doing our best to mitigate the huge increases that are being passed to us, and we've been trying...

Top Rated Comments

TheYayAreaLiving 🎗️ Avatar
48 months ago
At least there are no layoffs being reported. But I have an idea!

How about Apple Execs in the company take a pay cut to help out the economy?
Score: 21 Votes (Like | Disagree)
anthogag Avatar
48 months ago

I don’t know. Anyone else not impressed by the landscaping around Tim in this photo? It looks a mess. Pay a gardener and mow it.
It looks more natural. Very nice.
Score: 14 Votes (Like | Disagree)
needsomecoffee Avatar
48 months ago
Is there a backstory to the "praying hands" emphasis Tim uses so, so often ??
Score: 12 Votes (Like | Disagree)
48 months ago
Tim Cook is the best CEO out there in CEO Land. No wonder Steve Jobs knew to pick him.
Score: 10 Votes (Like | Disagree)
48 months ago
Sounds like the pragmatic thing to do.

He's certainly managed Apple extremely well over the (almost) three year covid pandemic.
Score: 8 Votes (Like | Disagree)
bwillwall Avatar
48 months ago

I don’t know. Anyone else not impressed by the landscaping around Tim in this photo? It looks a mess. Pay a gardener and mow it.
That's not how green natural landscapes work
Score: 7 Votes (Like | Disagree)