In a new World Cup themed ad, Samsung has poked fun at Apple's lack of a flippable iPhone while promoting its own Galaxy Z Flip4.
In the ad posted on one of Samsung's Weibo accounts, Galaxy Flip phones can be seen as fans in a soccer stadium, themed after the 2022 World Cup. While the Galaxy Flip phones are cheering and flipping in the stands, a few smartphones, clearly resembling iPhones, remain in the audience, standing still with sad emojis shown on their displays as they look around at the sea of Galaxy Flip phones. Text at the end of the commercial reads, "it's time to fold together."
This is not the first time Samsung has made fun of Apple and its lack of a foldable and flippable phones. In an ad last month, Samsung made fun of how Apple users are always waiting for new features, "because that's what we do. We wait," the ad mocks a fake Apple employee as saying.
Friday September 11, 2026 3:10 am PDT by Tim Hardwick
Samsung Display has signed a three-year exclusive supply agreement with Apple to provide foldable display panels for the iPhone Duo and future models, reports Chinese leaker Instant Digital.
The iPhone Duo is the first device on the market to feature Samsung's M16 OLED material set, said to bring improvements to brightness, color performance, lifespan, and power efficiency over previous OLED...
Wednesday September 9, 2026 1:28 pm PDT by Joe Rossignol
Samsung took to social media today to mock the iPhone Duo while Apple announced the device.
In a series of sarcastic posts that did not explicitly mention Apple or the iPhone Duo, Samsung made comments like "Let us know when you're done reheating our leftovers" and "Was it exciting? No. Did it happen? Yes."
Samsung used an #ItsTimeToSwitch hashtag in some of its posts.
Launching on...
Wednesday September 9, 2026 5:46 pm PDT by Juli Clover
The iPhone Duo has an IP68 dust and water resistance rating, beating Samsung and tying Google.
Samsung's latest Galaxy Z Fold8 models have an IP48 dust and water resistance rating, which means they aren't able to hold up to dust as well. Google's Pixel 11 Pro Fold also has an IP68 rating.
IP6X for dust means the iPhone Duo is "dust-tight" and no dust is able to get in. The IPX8 rating for ...
Sad. Very sad. When someone makes a compelling argument for a foldable phone, then I will look at it. I'm not opposed to one, I just don't see the point.
