Apple Music is the official sponsor of the Super Bowl LVII Halftime Show taking place this Sunday at State Farm Stadium in Glendale, Arizona. Rihanna will be the headline singer at the show, and Apple is heavily promoting her upcoming performance.
At 9 a.m. Pacific Time, Apple Music Radio's Nadeska Alexis will interview Rihanna. A live stream is available in the Apple Music app.
Apple has also shared an iPhone wallpaper and Apple Watch face with Rihanna that can be downloaded in the Shazam app on a screen that pops up or by searching for Rihanna and tapping her concert page, but it is not appearing for all users. There are also new #AppleMusic and #AppleMusicHalftime hashflags with a pink Apple logo on Twitter.
Apple shared more ways that Rihanna fans can experience and celebrate her performance across Apple Music in a press release last month.
The Super Bowl kicks off at 3:30 p.m. Pacific Time on Sunday.
Friday October 23, 2026 7:11 am PDT by Joe Rossignol
Apple Music has a 404 page easter egg on the web: a functional iPod that appears when you load a page that does not exist, such as music.apple.com/macrumors.
"Page Not Found," says Apple. "Give this a spin instead."
Apple is clever with this. If you navigate to music.apple.com/ipod instead, the page says "Looking for something?" instead of "Page Not Found."
The easter egg is only...
Wednesday October 21, 2026 9:06 am PDT by Joe Rossignol
Following the introduction of a new Apple Music logo and app icon earlier this month, Apple today officially introduced Apple Music's new brand identity.
In a YouTube video shared today, Apple said the new Apple Music visuals were "made by sound." More specifically, Apple said it played a sound through a container of water, resulting in the liquid moving at the frequency of the notes. Apple...
Wednesday October 21, 2026 2:24 pm PDT by Joe Rossignol
As spotted by Hidde Collee, the Apple Music page on Apple's website now has the updated branding that Apple officially introduced earlier today.
Apple Music has a new black-and-white logo and app icon, with Apple doing away with the red color scheme that it previously used for the streaming music service.
In a YouTube video released earlier today, Apple showed how the new Apple Music...
The SB halftime show is the pinnacle of absurdity for what is supposed to be a championship football game. It’s not a game anymore. It’s a three ring circus meant for as many advertisers as possible to cash in on the lowest common denominator of spectators.
Do you live in a cave? Asking seriously. Rihanna is one of the biggest music acts of the last 25 years. I like a few of her songs but by no means a super fan, but how could you not know who she is?
I DO live in a cave. Do you have a problem with people who live in caves?
This has got to be Apple's biggest formal dalliance with a musician since that dreaded U2 album rollout. Makes sense given how long it's been since Rihanna's last album, hope she has some big trick up her sleeves...
