Expanded App Store Price Points Now Available for All App Purchases - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Expanded App Store Price Points Now Available for All App Purchases

Apple today announced that its expanded range of App Store price points is now available to developers for use with all ‌App Store‌ purchase options, including paid apps and one-time in-app purchases.

iOS App Store General Feature JoeBlue
When the updated pricing options were first introduced in December, they were limited to auto-renewable subscriptions. Apple at the time said the pricing changes would also expand to other app and in-app purchases starting in spring 2023.

Apple now offers more than 900 price points, with the 100 highest price points available by request only. The price points start at $.29 and go up to $9,999.99 in the United States, so developers can set both lower and higher prices and choose more granular pricing options.

Choose from 900 price points -- nearly 10 times the number of price points previously available for paid apps and one‑time in‑app purchases. These options also offer more flexibility, increasing incrementally across price ranges (for example, every $0.10 up to $10, every $0.50 between $10 and $50, etc.).

Apple is also adding globally equalized pricing that follows the most common pricing conventions in each country or region, along with worldwide options for a base price.

Starting on May 9, Apple also plans to update pricing for existing apps and one-time in-app purchases across all 175 global storefronts, all of which will be globally equalized to a selected base country or region using publicly available exchange rate information.

More information about the changes can be found on Apple's website.

Popular Stories

Apple Creator Studio iWork suite

Apple Pulls Keynote, Pages and Numbers From App Store [Update: Back]

Thursday October 22, 2026 11:01 am PDT by
Apple has temporarily removed Keynote, Pages, and Numbers from the App Store, just after releasing an update that added iPhone Duo support and a new Intelligent Assistant. It is not clear if the apps were removed intentionally, or if it is a bug. Apple has not said when the apps will be reinstated, but if it was in error, they should return soon. Update: The Mac versions are back without...
iPhone Duo Apps feature

Apple Reveals More Than 50 Apps That Will Be Updated for iPhone Duo

Thursday October 22, 2026 6:04 am PDT by
Apple today highlighted more than 50 third-party App Store apps that are or will soon be fully optimized for the iPhone Duo and its various layouts and poses. You can hold the iPhone Duo and set it down in a number of ways, such as partially folded like a book, placed down on a surface, or standing on its edges: With the Netflix app, for example, Apple said iPhone Duo users can scroll...
Apple Says Over 100000 Apps Optimized for iPhone Duo But These Are Still Missing Feature 1

Apple Says More Than 100,000 Apps Optimized for iPhone Duo, Here's What's Still Missing

Friday November 6, 2026 9:18 am PST by
Apple today announced that more than 100,000 apps have been optimized for the iPhone Duo, released two weeks ago. We confirmed that this figure refers to apps built with the iOS 27.1 SDK or later, meaning these apps fill the full width of the iPhone Duo's inner and outer displays and have vertical controls in the status bar. A statement from Susan Prescott, Apple's Vice President of...

Top Rated Comments

TheYayAreaLiving 🎗️ Avatar
48 months ago
Now, I'm waiting for IAMRICH 2 App to hit the Apple App store. :D



Attachment Image
Score: 17 Votes (Like | Disagree)
antiprotest Avatar
48 months ago
What I really want as a consumer is free trials on paid apps. Even 24 hours would be enough in most cases. I need to know app performance, usefulness, appearance, device compatibility, etc.

Some devs choose to make their apps "free" and then have in-app purchases. That has its own problems but it's one way. But some apps just demand payment outright. I have passed up so many of those because I just couldn't tell if I wanted those and I wasn't going to buy it and demand a refund later.
Score: 14 Votes (Like | Disagree)
antiprotest Avatar
48 months ago

Now, I'm waiting for IAMRICH 2 App to hit the Apple App store. :D


My friend bought it and he stopped being rich.
Score: 13 Votes (Like | Disagree)
needsomecoffee Avatar
48 months ago
Why a limited set of price points rather than any price between $0.29 thru $9,999.99 ?? Does Apple have an issue if a developer chooses $9.89 (let's assume this is not a price point), and price point of $9.99 ?? Just seems weird that devs do not get to choose any price within a range (easier logic I'd think) rather then 90 or 900 price points within the range (DB lookup logic I'd guess). Currency conversions perhaps. Appreciate any insights. Thx.
Score: 6 Votes (Like | Disagree)
compwiz1202 Avatar
48 months ago
Is there a way to filter by price? I want to see what the 29cent and $9999.99 ones are.
Score: 6 Votes (Like | Disagree)
sos47 Avatar
48 months ago

Great idea, but I don’t see any filters. The App Store is lacking in adding even basic filters — price, newest, recently updated, etc. — seems like it would be a easy implementation, and searching would be more engaging and fun. Apple — if you’re reading — filters, lots of them!
in addition, you cant even fav or bookmark an app for later visits
Score: 5 Votes (Like | Disagree)
Latest Stories
Apple Taking New Approach to Developing iOS 28 and macOS 28
Apple Taking New Approach to Developing iOS 28 and macOS 28
2 hours ago
Early Apple Black Friday Deals on Apple Watch, MacBook Air, and More
Early Apple Black Friday Deals on Apple Watch, MacBook Air, and More
21 hours ago
'Backglow' Lets You Customize New MacBook Pro's Glowing Apple Logo
'Backglow' Lets You Customize New MacBook Pro's Glowing Apple Logo
21 hours ago
Top Stories: Apple Product Launches, iOS 27.3 Beta, and More
Top Stories: Apple Product Launches, iOS 27.3 Beta, and More
1 day ago
More Fun iPhone Duo Apps: 30 New Picks to Try
More Fun iPhone Duo Apps: 30 New Picks to Try
2 days ago
Hands-On With Apple's New OLED Touchscreen MacBook Pro
Hands-On With Apple's New OLED Touchscreen MacBook Pro
2 days ago
Apple Store With All-New Design Opening Soon in Southern California
Apple Store With All-New Design Opening Soon in Southern California
2 days ago
Control the Glowing Apple Logo on Your New MacBook Pro
Control the Glowing Apple Logo on Your New MacBook Pro
2 days ago
Apple Shares New 'Apple Card: Apply and Use in Minutes' Ad
Apple Shares New 'Apple Card: Apply and Use in Minutes' Ad
2 days ago
Apple Says More Than 100,000 Apps Optimized for iPhone Duo, Here's What's Still Missing
Apple Says More Than 100,000 Apps Optimized for iPhone Duo, Here's What's Still Missing
2 days ago
Early Black Friday Deals Kickoff With Steep Discounts on Apple Watch Ultras and More
Early Black Friday Deals Kickoff With Steep Discounts on Apple Watch Ultras and More
2 days ago
The MacRumors Show: iOS 27.3 Looks Like a Huge Update
The MacRumors Show: iOS 27.3 Looks Like a Huge Update
2 days ago
Best Buy's Black Friday Event Begins With Sitewide Savings on Apple, TVs, More
Best Buy's Black Friday Event Begins With Sitewide Savings on Apple, TVs, More
2 days ago
Apple Releasing Yet Another Two New Products Next Week
Apple Releasing Yet Another Two New Products Next Week
2 days ago
MacBook Air Drops to Lowest Price in Months With Amazon's $250 Discount
MacBook Air Drops to Lowest Price in Months With Amazon's $250 Discount
2 days ago
Apple Rumored to Drop the iPhone's Action Button Next Year
Apple Rumored to Drop the iPhone's Action Button Next Year
2 days ago
Apple's Extended Return Policy Now in Effect for 2026 Holiday Season
Apple's Extended Return Policy Now in Effect for 2026 Holiday Season
2 days ago
Apple Music Classical Updated With New Icon and Refreshed Design
Apple Music Classical Updated With New Icon and Refreshed Design
2 days ago
OLED iPad Mini, M6 iMac, and New MacBook Pros Available From Today
OLED iPad Mini, M6 iMac, and New MacBook Pros Available From Today
2 days ago
Apple Surveys iPhone Duo Buyers About Crease and Camera
Apple Surveys iPhone Duo Buyers About Crease and Camera
3 days ago
Apple's First Touchscreen Mac is Now Arriving to Customers
Apple's First Touchscreen Mac is Now Arriving to Customers
3 days ago
Claude Gets Personal Finance Feature With Bank Account Linking
Claude Gets Personal Finance Feature With Bank Account Linking
3 days ago
Apple Arcade Adds Crossy Road Rush and NBA 2K27
Apple Arcade Adds Crossy Road Rush and NBA 2K27
3 days ago
Apple's New HomeView Smart Home Hub: Here's How Much RAM It Has
Apple's New HomeView Smart Home Hub: Here's How Much RAM It Has
3 days ago
iPad Mini vs. iPad Air Buyer's Guide: Now Just $50 Apart
iPad Mini vs. iPad Air Buyer's Guide: Now Just $50 Apart
3 days ago
First iOS 27.3 and macOS Golden Gate 27.3 Public Betas Now Available
First iOS 27.3 and macOS Golden Gate 27.3 Public Betas Now Available
3 days ago
Apple Announces a New Mac Sales Record
Apple Announces a New Mac Sales Record
3 days ago
Paid $200 for Logic Pro? Apple Says You Won't Get This New Feature
Paid $200 for Logic Pro? Apple Says You Won't Get This New Feature
3 days ago
Instagram's Edits Video Editor is Now Available on Mac
Instagram's Edits Video Editor is Now Available on Mac
3 days ago
Prevent Siri and Search From Accessing Specific iPhone Apps
Prevent Siri and Search From Accessing Specific iPhone Apps
3 days ago