Apple Announces 'Shop With a Specialist Over Video' Feature for Buying an iPhone
Apple today announced that customers in the U.S. can now connect with an Apple Specialist over a live video session while shopping for an iPhone on the company's online store. With this new service, customers can learn about the latest iPhone models and features, switching to iOS, trade-in offers, carrier deals, and financing options.

"Shop with a Specialist over Video" is available from 7 a.m. to 7 p.m. Pacific Time every day on the Shop iPhone page of Apple's website. During the one-way session, Apple says the retail employee will be on camera sharing their screen, but they will not be able to see the customer. Apple promises that the video session is "safe and secure."
"With Shop with a Specialist over Video, our team members are excited to connect with customers and provide exceptional service as they learn about which iPhone best suits them," said Karen Rasmussen, the head of Apple's online store.
Apple's online store continues to allow customers to connect with a Specialist via phone, online chat, or an American Sign Language session.
Popular Stories
Apple's retail store at the Briarwood Mall in Ann Arbor, Michigan will be relocating to a larger space at the mall as early as the end of July, according to Bloomberg's Mark Gurman.
Simon Property Group has been redeveloping a portion of the surface parking lot at the Briarwood Mall, and previous reports have indicated that Apple will be moving its store to this new mixed-use...
Apple's online store has gone down with the message "We'll be right back," for reasons that are currently unclear.
The change could be due to the launch of Apple's 2026 "Back to School" program, impending price increases, or the launch of new devices.
Apple's annual Back to School promotion for the U.S. and Canada is widely expected to launch any day now, since it still hasn't gone live...
Apple today dramatically increased device prices across multiple product lines.
Subscribe to the MacRumors YouTube channel for more videos.
After temporarily taking it down earlier today, Apple's online store is back up with a series of product price increases. The changes are as follows:
HomePod mini: $129, up from $99 (+$30)
HomePod: $349, up from $299 (+$50)
Apple TV: $199, up from...