Top Stories: iPhone 15 Pro Pricing, New iOS 16.4 Beta, Siri vs. ChatGPT, and More - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Top Stories: iPhone 15 Pro Pricing, New iOS 16.4 Beta, Siri vs. ChatGPT, and More

Apple's high-end iPhone models have started at $999 in the U.S. since they first launched back in 2017 with the iPhone X, but could this finally be the year that starting price sees an increase?

top stories 18mar2023
This week also saw some more rumors about Apple's upcoming headset and the company's explorations in the booming AI industry as well as the release of a new round of beta updates, so read on for all the details on these stories and more!

iPhone 15 Pro Predicted to See First Price Increase Since iPhone X

Apple's next-generation iPhone 15 Pro and iPhone 15 Pro Max models could be more expensive than existing models.

iphone 14 pro max deep purple feature purple
In a research note this week, technology analyst Jeff Pu said he believes the iPhone 15 Pro models will see a price increase due to several rumored hardware upgrades, including a titanium frame, solid-state buttons with additional Taptic Engines for haptic feedback, camera improvements, increased RAM, a USB-C port, and more.

The higher-end/Pro tier of the iPhone has started at $999 since the iPhone X was released in 2017.

Report: Apple CEO Tim Cook Ordered Headset Launch Despite Designers Wanting to Wait for AR Glasses

Apple is widely expected to announce its long-rumored AR/VR headset at WWDC this June following several years of development.

apple mixed reality headset concept by david lewis and marcus kaneApple headset concept by David Lewis and Marcus Kane

The Financial Times this week reported that Apple CEO Tim Cook approved the headset's launch despite some of the company's designers preferring to wait for a lightweight pair of AR glasses. The current headset is expected to be a bulkier device with a head strap.

Apple Seeds Fourth Betas of iOS 16.4 and iPadOS 16.4

The fourth beta of iOS 16.4 was seeded to developers and public beta testers this week. Apple says the update will be released in the spring.

iOS 16
iOS 16.4 includes a handful of new features and changes, including support for push notifications from websites, Podcasts app improvements, new emoji options, and a new beta software installation method that will make it harder to get the iOS 17 developer beta for free.

Refurbished iPhone 13 Models Now Available From Apple's U.S. Store

Apple this week started selling refurbished iPhone 13 models through its online store in the U.S. for the first time since the devices launched in 2021.

apple refurbished iphone 13
All four models are listed on the refurbished store, including the iPhone 13 mini, iPhone 13, iPhone 13 Pro, and iPhone 13 Pro Max, but availability fluctuates over time. The devices are discounted by over 15% compared to Apple's original brand new pricing.

iPhone 14 and iPhone 14 Plus in Yellow Launched This Week

Yes, it's just a new color, but the iPhone 14 and 14 Plus are now available in a Yellow finish following Apple's announcement earlier this month.

iPhone 14 Yellow Feature 2
The launch of a new color brings some renewed attention to the iPhone 14 series, which launched in September 2022. There are no other changes to the devices beyond the Yellow finish, so consider waiting for the iPhone 15 later this year if you are interested in new features.

Apple Engineers Reportedly Exploring ChatGPT-Like AI Despite Siri Design Flaws

Amid the rise of AI-powered chatbots like ChatGPT, a report this week from The New York Times claims that Apple engineers have been testing language-generation concepts recently.

siri phil schiller
A separate report from 9to5Mac this week also highlighted Siri-related language-generation code in tvOS for the Apple TV, but it's unclear exactly what Apple's plans are for this quickly-evolving technology.

MacRumors Newsletter

Each week, we publish an email newsletter like this highlighting the top Apple stories, making it a great way to get a bite-sized recap of the week hitting all of the major topics we've covered and tying together related stories for a big-picture view.

So if you want to have top stories like the above recap delivered to your email inbox each week, subscribe to our newsletter!

Popular Stories

top stories 2026 10 10

Top Stories: Apple's 'Welcome Home' Launch on October 13 and More

Saturday October 10, 2026 6:00 am PDT by
Following the usual September rush of Apple news, it looks like October is also about ready to explode, with not just one but two rounds of Apple product debuts this month sandwiched around the iPhone Duo launch. A first launch on October 13 has been confirmed by Apple and will clearly be focused on the home as has been rumored, while it appears a second round a couple of weeks later will...
top stories 2026 10 24

Top Stories: Apple 'Pro and Tell' Debut, iPhone Duo Launch, and More

Saturday October 24, 2026 6:00 am PDT by
Yet another busy week for Apple saw a teaser for even more product announcements coming next week, plus we got the highly anticipated launch of Apple's first foldable smartphone, the iPhone Duo. Other news this week included Verizon announcing a hefty monthly charge for the iPhone Handoff feature that lets two iPhones share the same phone number, while the public release of iOS 27.2 and...
top stories 2026 10 17

Top Stories: Apple HomeView, New Apple TV and HomePod mini, and Sold-Out iPhone Duo

Saturday October 17, 2026 6:00 am PDT by
It was another crazy busy week for Apple, headlined by Tuesday seeing the company take the wraps off of several home-related products as part of a "Welcome home" launch wave. And as if that wasn't enough, Friday saw the start of iPhone Duo pre-orders with delivery estimates quickly slipping by months amid its popularity and apparent product shortages, while we're looking forward to even more ...

Top Rated Comments

48 months ago
This is the most boring time in history to be an Apple fan. Yay, another incremental iPhone update. Wow, iOS 16.4. Can't wait for the revolutionary 16.5 with additional "memoji" :rolleyes:

And let's all hold out hope for the augmented reality product that never comes, right?
Score: 9 Votes (Like | Disagree)
PinkyMacGodess Avatar
48 months ago
Stephen Hawking warned about AI. Movies have played devil's advocate of the dangers of AI.

Let's all do AI? :rolleyes::oops:o_O

If I had only been able to wait for a refurb Pro Max. It's all in the timing.
Score: 7 Votes (Like | Disagree)
zoozx Avatar
48 months ago
Apple no longer is superior as it was many years ago, many cheaper alternatives that are as good, equal or even better.
Apple needs to focus on cheaper, better options to be innovative and a leader once again.
Score: 6 Votes (Like | Disagree)
switz Avatar
48 months ago
The top model MacBook Pro laptop cost around $3,500 just a few years back. Now the top model 16" MacBook Pro is at $6,500. Perhaps the public is uninformed about the terrific drop in the purchasing power of a dollar.

I remember regular gasoline costing $0.08 per gallon and they pumped the gas and wiped the windshield. Now gas is over $4 per gallon and the pump takes the credit card or a sullen sole employee takes the cash and I do all the work.

Like nearly everything for sale now in the US, the majority of the sticker price is paid to a foreign entity that actually made the device and a few dollars profit shows up here. No wonder China has new roads and infra structure and ours is a crumbling mess.

So Americans with their ever decreasing purchasing power que up and seemingly buy everything Apple sells at these high prices. If no one purchased the goods, prices would definitely come down.

The job of a phone was to make and receive a call. I used a lot of Western Electric telephones made in Indianapolis,, Indiana that did that just fine. We could talk to folks all over the world and the monthly cost was reasonable. The phone was provided as part of the service. There were phone booths beside the road if we felt the need to make a call "now".

Apple has convinced the populace that we need the power of a super computer to make a call. And we need to pay lots for the connection service as well as for the phone.

What is wrong with this picture? Folks go into debt to have the latest toy.
Score: 3 Votes (Like | Disagree)
48 months ago
With Language Learning models. Siri isn't falling behind, it's dead last in a race that is now generations of tech beyond Siri.
Score: 3 Votes (Like | Disagree)
transphasic Avatar
48 months ago

Apple no longer is superior as it was many years ago, many cheaper alternatives that are as good, equal or even better.
Apple needs to focus on cheaper, better options to be innovative and a leader once again.
This is the issue when a company is led by a bean counter like cookie instead of a visionary like Jobs.

Cookie's sole purpose in life is to live off of Apple's reputation for cool, edgy, innovative products from the past, while selling boatloads of cheaply made, poorly-conceived current product designed to satiate Wall Street's quarterly earnings demands, nothing more.

Cookie has zero creativity and represents a corporate-focused CEO incapable of developing new, innovative and attainable products for the masses the way Jobs wanted to, and frequently did. Cookie probably looks at the stock price 40-50 times per day, dozing off in meetings after stressing for hours how to squeeze another $100 out of already frustrated customers who have endured significant price hikes the last 5 years.

Apple was developing a broad product line years ago, with rationally-priced iPhones at $400 or $500; now the top of the line is exceeding $1,000 - absurd for a phone that cookie hopes customers will replace in 2 years.

They need new leadership, while Warren Buffet might applaud the quarterly earnings reports Apple pumps out showing huge profits, the brand and userbase are suffering as the product quality and design have become afterthoughts.
Score: 3 Votes (Like | Disagree)
Latest Stories
Apple Taking New Approach to Developing iOS 28 and macOS 28
Apple Taking New Approach to Developing iOS 28 and macOS 28
2 hours ago
Early Apple Black Friday Deals on Apple Watch, MacBook Air, and More
Early Apple Black Friday Deals on Apple Watch, MacBook Air, and More
21 hours ago
'Backglow' Lets You Customize New MacBook Pro's Glowing Apple Logo
'Backglow' Lets You Customize New MacBook Pro's Glowing Apple Logo
21 hours ago
Top Stories: Apple Product Launches, iOS 27.3 Beta, and More
Top Stories: Apple Product Launches, iOS 27.3 Beta, and More
1 day ago
More Fun iPhone Duo Apps: 30 New Picks to Try
More Fun iPhone Duo Apps: 30 New Picks to Try
2 days ago
Hands-On With Apple's New OLED Touchscreen MacBook Pro
Hands-On With Apple's New OLED Touchscreen MacBook Pro
2 days ago
Apple Store With All-New Design Opening Soon in Southern California
Apple Store With All-New Design Opening Soon in Southern California
2 days ago
Control the Glowing Apple Logo on Your New MacBook Pro
Control the Glowing Apple Logo on Your New MacBook Pro
2 days ago
Apple Shares New 'Apple Card: Apply and Use in Minutes' Ad
Apple Shares New 'Apple Card: Apply and Use in Minutes' Ad
2 days ago
Apple Says More Than 100,000 Apps Optimized for iPhone Duo, Here's What's Still Missing
Apple Says More Than 100,000 Apps Optimized for iPhone Duo, Here's What's Still Missing
2 days ago
Early Black Friday Deals Kickoff With Steep Discounts on Apple Watch Ultras and More
Early Black Friday Deals Kickoff With Steep Discounts on Apple Watch Ultras and More
2 days ago
The MacRumors Show: iOS 27.3 Looks Like a Huge Update
The MacRumors Show: iOS 27.3 Looks Like a Huge Update
2 days ago
Best Buy's Black Friday Event Begins With Sitewide Savings on Apple, TVs, More
Best Buy's Black Friday Event Begins With Sitewide Savings on Apple, TVs, More
2 days ago
Apple Releasing Yet Another Two New Products Next Week
Apple Releasing Yet Another Two New Products Next Week
2 days ago
MacBook Air Drops to Lowest Price in Months With Amazon's $250 Discount
MacBook Air Drops to Lowest Price in Months With Amazon's $250 Discount
2 days ago
Apple Rumored to Drop the iPhone's Action Button Next Year
Apple Rumored to Drop the iPhone's Action Button Next Year
2 days ago
Apple's Extended Return Policy Now in Effect for 2026 Holiday Season
Apple's Extended Return Policy Now in Effect for 2026 Holiday Season
2 days ago
Apple Music Classical Updated With New Icon and Refreshed Design
Apple Music Classical Updated With New Icon and Refreshed Design
2 days ago
OLED iPad Mini, M6 iMac, and New MacBook Pros Available From Today
OLED iPad Mini, M6 iMac, and New MacBook Pros Available From Today
2 days ago
Apple Surveys iPhone Duo Buyers About Crease and Camera
Apple Surveys iPhone Duo Buyers About Crease and Camera
3 days ago
Apple's First Touchscreen Mac is Now Arriving to Customers
Apple's First Touchscreen Mac is Now Arriving to Customers
3 days ago
Claude Gets Personal Finance Feature With Bank Account Linking
Claude Gets Personal Finance Feature With Bank Account Linking
3 days ago
Apple Arcade Adds Crossy Road Rush and NBA 2K27
Apple Arcade Adds Crossy Road Rush and NBA 2K27
3 days ago
Apple's New HomeView Smart Home Hub: Here's How Much RAM It Has
Apple's New HomeView Smart Home Hub: Here's How Much RAM It Has
3 days ago
iPad Mini vs. iPad Air Buyer's Guide: Now Just $50 Apart
iPad Mini vs. iPad Air Buyer's Guide: Now Just $50 Apart
3 days ago
First iOS 27.3 and macOS Golden Gate 27.3 Public Betas Now Available
First iOS 27.3 and macOS Golden Gate 27.3 Public Betas Now Available
3 days ago
Apple Announces a New Mac Sales Record
Apple Announces a New Mac Sales Record
3 days ago
Paid $200 for Logic Pro? Apple Says You Won't Get This New Feature
Paid $200 for Logic Pro? Apple Says You Won't Get This New Feature
3 days ago
Instagram's Edits Video Editor is Now Available on Mac
Instagram's Edits Video Editor is Now Available on Mac
3 days ago
Prevent Siri and Search From Accessing Specific iPhone Apps
Prevent Siri and Search From Accessing Specific iPhone Apps
3 days ago