Latest iPhone 15 Pro Ad Focuses on A17 Pro Chip Capabilities
Apple today shared a new ad promoting the iPhone 15 Pro and iPhone 15 Pro Max, highlighting the A17 Pro chip and the gaming capabilities of the new devices.
In the ad, a gamer deeply immersed in his iPhone game shoots into the air, breaks through the ceiling of his apartment, and ends up in the subway all while still playing.
The description for the video highlights the 2x faster Neural Engine and 20 percent faster CPU in the A17 Pro chip. Apple has been focusing on the gaming performance of the new iPhone models in its advertising, as the A17 Pro offers hardware-based ray tracing for the first time.
The next level of mobile gaming is here. Up to 20 percent faster GPU for the best graphics performance in an iPhone ever. Up to 2x faster Neural Engine. And industry-leading speed and efficiency. The A17 Pro chip on iPhone 15 Pro is a game changer. Literally.
With this functionality, the new iPhone 15 Pro models can play console-quality games, and titles like Resident Evil 4 and Death Stranding are coming to iOS as a result.
Note: This article initially detailed an Apple ad on the filmmaking capabilities of the iPhone 15 Pro models, but Apple removed that ad and replaced it with the A17 Pro ad.
Popular Stories
Apple today shared a video showing off the Apple Watch in use at the World Surf League Championship Tour, with surfers describing how they use the watch when competing.
Surfers can be hundreds of meters away from the beach during competitions and can't hear announcements over the sound of the water and the wind. The World Surf League has adopted the Apple Watch to solve the problem, linking...
Apple today highlighted the SOS feature in the Apple Watch, publishing a short video featuring a man named Phil, who crashed while mountain biking.
Phil was biking with his two young children when he had an accident and was knocked unconscious. His Apple Watch detected the fall, calling emergency services and alerting his wife.
He ended up breaking his collarbone and seven ribs, but was...
Apple and Klarna are partnering on a new "Apple Upgrade" leasing program set to launch in the U.S. on Tuesday, July 28, according to Bloomberg's Mark Gurman.
The program will allow you to finance most iPhone, iPad, Mac, and Apple Watch models, with a 24-month term for iPhones and Apple Watches and a 36-month term for iPads and Macs. Customers will be able to pay off the device early during...
