Setapp Will Be One of iPhone's First Alternative App Marketplaces in EU - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Setapp Will Be One of iPhone's First Alternative App Marketplaces in EU

MacPaw today announced that Setapp will be available as an alternative app marketplace on the iPhone in the EU starting in April. Those wanting access to the beta version can join a waitlist, and developers interested in the platform can apply on this page.

Setapp iOS
Alternative app marketplaces are among the several changes that Apple is implementing in the EU with iOS 17.4, in order to comply with the Digital Markets Act.

On the Mac, Setapp is a popular subscription-based service that provides users with access to a curated collection of dozens of popular apps for $9.99 per month. This includes apps like Ulysses, iStat Menus, Spark Mail, Unite, Yoink, and more. Starting with iOS 17.4 and later, Setapp will be available directly on the iPhone in the EU.

MacPaw said the Setapp Mobile beta will offer a "carefully selected assortment of apps":

• Productivity and Business Tools: Boost your efficiency with tools for managing your schedule, staying on track, personalizing your internet experience, and much more.

• Creative and Design Software: Unlock your creative potential with intuitive tools designed for photo animation, document creation, and more.

• Lifestyle and Productivity: Improve your daily routines with apps that help you build better habits, stay updated with the latest news, and efficiently manage your notes and ideas.

• Utility Apps: Make everyday tasks easier with applications that enable you to share files effortlessly, monitor your spending, and streamline your idea organization process.

• Specialized Professional Tools: Engage with advanced applications tailored for detailed document searches, comprehensive database management, and more.

MacPaw is one of the first companies to announce plans to offer an alternative app marketplace on the iPhone in the EU, along with Epic Games. Setapp subscribers on the Mac can already access a collection of iOS apps with a QR code system, and the alternative app marketplace will offer a more streamlined experience.

Apple is expected to release iOS 17.4 on or before March 6, the deadline for complying with the Digital Markets Act. For additional details about the changes coming to the App Store and more in the EU, read our previous coverage. The changes do not apply outside of the EU, nor do they apply to iPadOS in any country.

Tag: Setapp
Related Forums: iOS 17, iPadOS 17

Popular Stories

apple pro tell logo

Apple Launching Five New Products Today

Thursday November 5, 2026 12:59 am PST by
Apple is launching five new products on Friday, November 6, following pre-orders that opened last week, including its first touchscreen MacBook Pro models. The following new products will be available from today: iPad mini with OLED display and A20 Pro chip iMac with M6 chip 14-inch MacBook Pro with M6 chip 14-inch MacBook Pro with OLED touchscreen 16-inch MacBook Pro with OLED...
duo aquarium

More Fun iPhone Duo Apps: 30 New Picks to Try

Friday November 6, 2026 3:27 pm PST by
When the iPhone Duo launched, we shared a list of some of the fun apps developers created for the new form factor. Two weeks out, developers are continuing to come up with fresh ideas, so we thought we'd share some of our favorites. Games Marbles Unhinged ($2.99) - Marbles Unhinged is a marble maze designed for the Duo. When you fold it, the floor turns into a ramp. If you stand the top...
silver iphone 18 pro

Apple Rumored to Drop the iPhone's Action Button Next Year

Friday November 6, 2026 6:07 am PST by
Apple plans to merge the iPhone's Action button with the Camera Control starting next year, according to the leaker known as "Instant Digital." In a new post on Weibo, the leaker claimed that a single press of the combined button would open the camera, while a long press would trigger the function assigned to the Action button. They explicitly clarified that the dedicated Action button would ...

Top Rated Comments

35 months ago
No thanks. Will only ever use the Apple App Store!
Score: 51 Votes (Like | Disagree)
error Avatar
35 months ago
I (EU citizen) am so not interested in alternative app marketplaces.
Score: 47 Votes (Like | Disagree)
HobeSoundDarryl Avatar
35 months ago
Congratulations EU friends on now having another choice of app supply, access to apps that the rest of us will NOT be able to access, etc... with many more app stores and app buying options to follow. Inevitably, competition will lead to lower app pricing too (as only competition can), so enjoy getting some of the same apps the rest of us get... but paying less for some of them. And of course, those of you in the EU who have bought the whole "doomed" scenario still have access to the Apple App Store too, so you can keep getting apps the way you always have if you prefer.

Meanwhile, the rest of us will try to keep spinning how doomed you are (virus, trojans, crime syndicates, identity theft, fire, brimstone, locusts, frogs, plague, etc) and how much better we have it with a single "Company Store" fully controlling what we can and cannot access on devices we own... in spite of having the very same seller:buyer relationships with Mac, where we have all of the same freedoms you are beginning to enjoy (and no dramatic consequences in enjoying such freedoms ourselves).

Also congratulations to developers of amazing apps for now having a way to optionally charge a bit less but make more for the work in creating and maintaining iDevice apps... by not having 15%-30% coming right off the top if they are so inclined... exactly as it is with Mac apps should those developers wish to run their own App Store and sell their Mac apps directly to any of us.

Time will now show how all that security spin was mostly a pile of nonsense... as we all already know by not having our Macs compromised by the very same arrangement for all these years we've used Macs.... and as we recently learned against the great outrage of "forced USB-C" NOT resulting in lint extinction, wobbly ports and broken tongues at every turn (I'm still finding lint everywhere I used to find lint... and nary a single USB-C port repair kiosk has popped up in popular places to fix all those wobbly ports with broken tongues).

Will there be a few instances of virus, etc? Likely, as there are already a few instances of bad apps getting to people through the Apple App Store too. But I don't expect any more as a percentage of all EU iDevices than infected/compromised Macs as a percentage of all EU Macs. If EU people make intelligent app acquisition choices, they'll be just fine... just as we all are when we make intelligent Mac app acquisition choices.

Enjoy your new freedoms of choice EU Apple people. As an American, I envy this great advantage over my own highly-constrained potentials and only a single choice as shopkeeper.
Score: 37 Votes (Like | Disagree)
josselinco Avatar
35 months ago
They were so smart with SetApp. Been paying for 6 years for 10 apps I could have just bought by now 😅
Score: 31 Votes (Like | Disagree)
35 months ago
A happy EU-based Setapp user here. So I will definitely be downloading.

Regardless of the unwarranted drama about these alternative stores being a gateway to hell.
Score: 25 Votes (Like | Disagree)
erikkfi Avatar
35 months ago
I look forward to hearing about the interesting, innovative apps that were rejected from the App Store for content or legal reasons that SetApp will now offer.
Score: 23 Votes (Like | Disagree)
Latest Stories
Apple Taking New Approach to Developing iOS 28 and macOS 28
Apple Taking New Approach to Developing iOS 28 and macOS 28
59 minutes ago
Early Apple Black Friday Deals on Apple Watch, MacBook Air, and More
Early Apple Black Friday Deals on Apple Watch, MacBook Air, and More
20 hours ago
'Backglow' Lets You Customize New MacBook Pro's Glowing Apple Logo
'Backglow' Lets You Customize New MacBook Pro's Glowing Apple Logo
20 hours ago
Top Stories: Apple Product Launches, iOS 27.3 Beta, and More
Top Stories: Apple Product Launches, iOS 27.3 Beta, and More
1 day ago
More Fun iPhone Duo Apps: 30 New Picks to Try
More Fun iPhone Duo Apps: 30 New Picks to Try
2 days ago
Hands-On With Apple's New OLED Touchscreen MacBook Pro
Hands-On With Apple's New OLED Touchscreen MacBook Pro
2 days ago
Apple Store With All-New Design Opening Soon in Southern California
Apple Store With All-New Design Opening Soon in Southern California
2 days ago
Control the Glowing Apple Logo on Your New MacBook Pro
Control the Glowing Apple Logo on Your New MacBook Pro
2 days ago
Apple Shares New 'Apple Card: Apply and Use in Minutes' Ad
Apple Shares New 'Apple Card: Apply and Use in Minutes' Ad
2 days ago
Apple Says More Than 100,000 Apps Optimized for iPhone Duo, Here's What's Still Missing
Apple Says More Than 100,000 Apps Optimized for iPhone Duo, Here's What's Still Missing
2 days ago
Early Black Friday Deals Kickoff With Steep Discounts on Apple Watch Ultras and More
Early Black Friday Deals Kickoff With Steep Discounts on Apple Watch Ultras and More
2 days ago
The MacRumors Show: iOS 27.3 Looks Like a Huge Update
The MacRumors Show: iOS 27.3 Looks Like a Huge Update
2 days ago
Best Buy's Black Friday Event Begins With Sitewide Savings on Apple, TVs, More
Best Buy's Black Friday Event Begins With Sitewide Savings on Apple, TVs, More
2 days ago
Apple Releasing Yet Another Two New Products Next Week
Apple Releasing Yet Another Two New Products Next Week
2 days ago
MacBook Air Drops to Lowest Price in Months With Amazon's $250 Discount
MacBook Air Drops to Lowest Price in Months With Amazon's $250 Discount
2 days ago
Apple Rumored to Drop the iPhone's Action Button Next Year
Apple Rumored to Drop the iPhone's Action Button Next Year
2 days ago
Apple's Extended Return Policy Now in Effect for 2026 Holiday Season
Apple's Extended Return Policy Now in Effect for 2026 Holiday Season
2 days ago
Apple Music Classical Updated With New Icon and Refreshed Design
Apple Music Classical Updated With New Icon and Refreshed Design
2 days ago
OLED iPad Mini, M6 iMac, and New MacBook Pros Available From Today
OLED iPad Mini, M6 iMac, and New MacBook Pros Available From Today
2 days ago
Apple Surveys iPhone Duo Buyers About Crease and Camera
Apple Surveys iPhone Duo Buyers About Crease and Camera
3 days ago
Apple's First Touchscreen Mac is Now Arriving to Customers
Apple's First Touchscreen Mac is Now Arriving to Customers
3 days ago
Claude Gets Personal Finance Feature With Bank Account Linking
Claude Gets Personal Finance Feature With Bank Account Linking
3 days ago
Apple Arcade Adds Crossy Road Rush and NBA 2K27
Apple Arcade Adds Crossy Road Rush and NBA 2K27
3 days ago
Apple's New HomeView Smart Home Hub: Here's How Much RAM It Has
Apple's New HomeView Smart Home Hub: Here's How Much RAM It Has
3 days ago
iPad Mini vs. iPad Air Buyer's Guide: Now Just $50 Apart
iPad Mini vs. iPad Air Buyer's Guide: Now Just $50 Apart
3 days ago
First iOS 27.3 and macOS Golden Gate 27.3 Public Betas Now Available
First iOS 27.3 and macOS Golden Gate 27.3 Public Betas Now Available
3 days ago
Apple Announces a New Mac Sales Record
Apple Announces a New Mac Sales Record
3 days ago
Paid $200 for Logic Pro? Apple Says You Won't Get This New Feature
Paid $200 for Logic Pro? Apple Says You Won't Get This New Feature
3 days ago
Instagram's Edits Video Editor is Now Available on Mac
Instagram's Edits Video Editor is Now Available on Mac
3 days ago
Prevent Siri and Search From Accessing Specific iPhone Apps
Prevent Siri and Search From Accessing Specific iPhone Apps
3 days ago