Worlds Made on iPad: Apple's Latest Ad Showcases Animating With Apple Pencil Pro
Apple today shared a new ad called "Worlds Made on iPad" on its YouTube channel. The video features green-screen footage from actress Sofia Wylie overlaid on three different animated backdrops, which Apple says were created by illustrators using the new iPad Pro with the M4 chip and the Apple Pencil Pro.
"One piece of green screen footage interpreted by different animators using iPad Pro powered by the M4 chip, and the new Apple Pencil Pro," says Apple's video description. The ad is set to the song "Concentrate" by Billy Lemos (featuring Dua Saleh).
Apple also shared a behind-the-scenes YouTube Short:
The new iPad Pro, iPad Air, and Apple Pencil Pro launched on May 15.
Key new features of the Apple Pencil Pro include the ability to squeeze the accessory to bring up a tool palette, a gyroscope that allows users to roll the Apple Pencil Pro for precise control of shaped pen and brush tools, haptic feedback for certain actions, and the ability to find the Apple Pencil Pro in the Find My app if it is misplaced.
Priced at $129, the Apple Pencil Pro is only compatible with the new iPad Pro and iPad Air models.
Popular Stories
Apple has launched a new "Switch to Safari" marketing campaign that encourages Chrome users to switch to Safari as their web browser of choice on the Mac.
"Safari is a more powerful and private browser than Chrome," says Apple.
Apple has a new "Switch to Safari" page on its website that outlines more than 10 reasons that Chrome users should switch to Safari, including faster performance...
Apple today continued with its "True Apple Watch Story" series, featuring two more people who credit the Apple Watch with saving their lives.
In the first video, Morgan tells the story of how her Apple Watch woke her up with high heart rate alerts. She ended up having a kidney infection and was going into septic shock.
The second video features a man named Josh, who used the Apple...
Apple today shared a new Apple Card ad highlighting how quick it is to apply, get approved, and make purchases.
In the spot, a therapist is listening to a patient drone on when a cheap flight pops up on her iPhone. Her wallet is across the room and she can't get up to grab it, so she opens up the iPhone Wallet app, applies for an Apple Card, and is able to purchase a flight within a couple...