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Apple Launches 'Help Me Choose' Website for Finding the Right Mac

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Apple today debuted a new Mac website that's designed to help potential customers find the ideal Mac. The "Help Me Choose" site asks users a few questions and then suggests the Mac that will best meet the user's needs.

apple help me choose website
Questions include what the Mac will be used for, necessary day-to-day essentials, info on the user's creative pursuits, the need for portability, which peripherals will be used, and budget.

Apple's algorithm for suggesting a Mac takes all of these factors into account, and it doesn't just present buyers with base configurations. It suggests upgrades to memory and storage that would be useful, and it will also present options if your selected budget is a little flexible.

The Help Me Choose website can be found under the Mac section of Apple's website when selecting the "Compare" option or the "Shop Mac" and then "Shopping Guides" option.

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Top Rated Comments

C
CrysisDeu
27 months ago
Imagine your product line up is so convoluted, that you need to build a website to help your customers to choose what to buy
Score: 28 Votes (Like | Disagree)
S
spillled typos
27 months ago
The budget question is pretty funny, you could eliminate most of the questions with that one. Really the only questions you need are:
[LIST=1]
* laptop?
* budget?
Score: 21 Votes (Like | Disagree)
T
t0rqx
27 months ago
they all lead to the upgrade to the expensive version
Score: 17 Votes (Like | Disagree)
J
jrath1
27 months ago
No matter what I choose, Apple won't recommend the Mac Pro.
Score: 11 Votes (Like | Disagree)
C
CarAnalogy
27 months ago
The budget question kills the whole thing. I don’t know why they even ask. If your budget is $1000 (before tax) they have exactly one computer for you.
Score: 11 Votes (Like | Disagree)
S
swingerofbirch
27 months ago
I answered honestly for myself, and gave it a budget of up to $2,000 (which is a little more than I spent on my last Mac, a 14" MBP M1 Pro), and it suggested either a 13" or 15" MacBook Air.

Which I assume is because I listed lighter weight activities, like browsing the web and watching video.

But I prefer the better display (it's a truly gorgeous display) on this machine along with the great speakers. And the 14" MBP upgrade isn't that much, often on sale. I got this for $1500.

Plus in terms of considering browsing a lighter activity, browsers are absolute memory hogs. I wish I could upgrade the RAM on this computer. And yet it suggested a machine to me with half the RAM than I have now.

It also asked if I planned to connect acessories, and I clicked yes for external storage.

I assumed it would then ask what type of external storage, but it did not. And I frequently use the SD card reader on my MBP, not present on the MBA.

I know what I like, and this tool did not. Should have asked more probing questions.
Score: 10 Votes (Like | Disagree)
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