Apple Pressures ByteDance and Tencent Over App Fee Loopholes in China

Apple is bluffing. They can't afford to kick WeChat of the AppStore in China. WeChat is is needed for lots of day to day activities. They might as well stop selling iPhones in China.

Apple's usually quite quick kicking western apps off the store for breaching terms. For some reason, the same rules don't apply to China

Tencent has the power to tell Apple to F off in China.

They're probably thinking "We're tanking sales-wise in China anyway, so might as well go all the way!"...

Appears to be a good time for Tencent and ByteDance to renegotiate some business terms. Apple needs China more than China needs Apple, it seems to me.

This is the kind of thing that keeps tarnishing the halo. Apple chasing every possible nickel and- if not easily getting it- then flexing their powerful muscle to try to strong arm compliance to further enrich themselves- just looks bad... and fuels awakening GOVs around the world to take actions against them... as is already in play.

Apple is run by such smart people. All it takes is looking at history when others have become richest or near richest company at any time to know that the operational practices & procedures must evolve when you win the Capitalism game... when you are KING or near king of that hill on any given day. When you reach the pinnacle, you can't keep operating like you are one of many players struggling for a bit of a gain against many other competitors. Else, doing this very kind of thing will bring the power of last resort to reel you in: (endlessly deep pocketed) GOVs (with multi-generational legal resources to wage the war for up to centuries if necessary).

Yes, there is easy, "more money" for Apple here if any of this (bluff?) gets these players to roll over and comply. And yes, Apple has an obligation to shareholders to "maximize, maximize, maximize". And yes, those of us who cast them as Corporate Saint or even God can readily rationalize flowing every possible cent to them for all of the wonders and greatness they've delivered throughout the years.

BUT... there's other ways to make "more money." This kind of thing is not a necessity. Survival is long since no longer an issue and hasn't been for 25+ years.

This simply throws more fuel on the legal action fire as Apple keeps flexing "Company Store" muscle. Keep waking up GOVs. Keep making them realize they have to step in and get this under control and the end result will be much worse than isolated bits of pieces of it in play now.

IMO: Apple should shift brainpower from trying to exploit every nickel along these lines to innovating some other great stuff for us to buy to make up for the end of the iDevice app "Company Store" model that IS coming. Much like Lightning to USB-C, it will NOT be a disaster for Apple, Consumers, Countries, or anyone else when it does. Apple will be just fine. Customers will be just fine. Countries will be just fine.

But wow Apple! Get on with it. It will be much better for you to proactively do it then be forced there by reacting to a hundred variants of GOV laws forcing the changes. You're King of the capitalism mountain. You've WON! Act like it or persist like you're still approx. year 200X (much smaller) Apple... and GOV "fronts" will keep opening to try to reel this part of things in.