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Apple Store Down Ahead of 'It's Glowtime' iPhone 16 Apple Event

Apple's online storefront has gone down ahead of the "It's Glowtime" Apple event taking place later today, where several new products are expected to be announced.

store down glowtime
Apple is expected to announce the iPhone 16 and ‌iPhone 16‌ Pro, Apple Watch SE 3, Apple Watch Series 10, AirPods 4, and AirPods Max 2. The company should also announce the release dates of its next major software updates including iOS 18 and macOS Sequoia. The event's tagline, "It's Glowtime," seems to hint at Apple Intelligence's role in the event.

MacRumors will have in-depth coverage of today's Apple event, which kicks off at 10:00 a.m. Pacific Time, including a live blog on our website and posts via @MacRumorsLive on X. For a full rundown of everything we expect to see, be sure to check out our guide.

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Top Rated Comments

BelgianChoklit Avatar
24 months ago
The Fappening
Score: 11 Votes (Like | Disagree)
TravelsInBlue Avatar
24 months ago
I get that they do this because it adds chatter and drives conversation, but in the year 2024 of our Lord, it just seems like an asinine and overly performative practice.
Score: 9 Votes (Like | Disagree)
Marty80 Avatar
24 months ago
let countdown to the iPhone 17 pro max 🤩 begin.
Score: 5 Votes (Like | Disagree)
Mrkevinfinnerty Avatar
24 months ago
That big brown beauty is going to be available to preorder in mere hours


Score: 5 Votes (Like | Disagree)
BelgianChoklit Avatar
24 months ago
It's not the iPhone 16 event. It's the Apple Watch Series X Event.
Score: 5 Votes (Like | Disagree)
24 months ago
Meh. I get its marketing and it’s for hype but this whole routine has grown stale and repetitive. I’ll catch the Macrumors coverage but not even watching or upgrading. Maybe next year. Can’t get excited about spec bumps and that color that reminds me of 7up gold from the late 1980s.
Score: 3 Votes (Like | Disagree)