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YouTube Raises Premium Prices in Over 15 Countries

YouTube is raising the cost of its Premium plan in multiple countries around the world, with the new pricing surfacing over the weekend (via Android Authority). Prices are up in Europe, South America, and and some countries in Asia and the Middle East.

General YouTube Feature 1
Price hikes are being tracked over on Reddit, and so far customers in the following countries are being warned about higher prices: Belgium, Colombia, the Czech Republic, Denmark, Indonesia, Ireland, Italy, Malaysia, the Netherlands, Norway, Saudi Arabia, Singapore, Sweden, Switzerland, Thailand, and the United Arab Emirates.

The biggest single plan price increase is in Norway, where prices are up 42 percent. YouTube Premium in Norway used to cost approximately $11.33 per month, but now it is just over $16. In Sweden, the family plan now costs $27.38 per month, up from $17.57. On average, single person plans have increased 18 percent, while family plans are up 43 percent.

Many YouTube Premium customers affected by the price changes have said on Reddit that they plan to cancel given the significant increases to family plans.

YouTube Premium pricing has not increased in the United States, Canada, or other countries. In the U.S., the standard plan is $13.99 per month, and a family plan is $22.99 per month.

Tag: YouTube

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Top Rated Comments

23 months ago
Typical. Get them hooked then screw them in the rear.
Score: 44 Votes (Like | Disagree)
infinitejest Avatar
23 months ago

IMO, life is too short to watch commercials, so even if they do raise the price for the US, I will keep it.
Or just get a free ad blocker.
Score: 43 Votes (Like | Disagree)
CWallace Avatar
23 months ago
IMO, life is too short to watch commercials, so even if they do raise the price for the US, I will keep it as I watch far too much YouTube to not have Premium.
Score: 23 Votes (Like | Disagree)
breather Avatar
23 months ago
Monopoly behavior. Governments should look in to this bullcrap YouTube is pulling.
Score: 22 Votes (Like | Disagree)
antiprotest Avatar
23 months ago

I watch far too much YouTube to not have Premium.
I hate medicine commercials the most: "Don't want to DIE DIE DIE DIE? Take this pill. Side effects may include headaches, heart disease, constipation and diarrhea at the same time, stroke, cancer, and death."
Score: 17 Votes (Like | Disagree)
FlavorfulTreat Avatar
23 months ago
Poor Google is struggling, makes sense they would have to raise prices. They were only able to buyback 31.4 billion in stock so far this year.

Those in the affected countries should all be grateful to have this opportunity to maximize shareholder value.
Score: 15 Votes (Like | Disagree)