Apple Blog iMore Shutting Down: 'One More Thing… Goodbye' - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Blog iMore Shutting Down: 'One More Thing… Goodbye'

by

Apple-focused publication iMore on Wednesday sadly announced that it will no longer be publishing new content on its website. Existing content published by the website will remain available indefinitely, it said.

iMore Logo Large
"iMore leaves the stage at a pivotal crossroads for online publishing, where the battle for readers' time and attention is more demanding than ever before, and the aforementioned AI advances and search discovery methods further complicate the playing field," wrote iMore's final editor-in-chief Gerald Lynch, in a farewell blog post.

iMore is the second well-known technology website owned by Future PLC to be shuttered in as many months, following AnandTech in August. In a financial disclosure today, the company announced that it is closing a "number of non-core or low to no growth assets," including a "small number of print and digital brands."

Future PLC also owns Android Central, TechRadar, Tom's Guide, Windows Central, and more.

iMore's History

The website that eventually became iMore has operated under various names for over 17 years. The site originally launched as PhoneDifferent.com in 2007, merged with and took the name of TheiPhoneBlog.com in 2008, and abbreviated its domain name to TiPb.com in 2010. In 2012, the website rebranded as iMore.

iMore has been home to a number of well-known technology journalists over the years, including Dieter Bohn, Rene Ritchie, Serenity Caldwell, and many others. Bohn went on to become a founding member of The Verge in 2011, and he now works at Google. Ritchie left iMore in 2020 after 12 years at the website, and he now works for YouTube. Caldwell worked for iMore between 2014 and 2018, and she now works at Apple.

Ritchie was an especially prominent voice at iMore, having published numerous op-eds about Apple products over his years at the website.

iMore had a dedicated team of writers in more recent years, including Lynch, Lory Gil, Stephen Warwick, Joe Wituschek, Oliver Haslam, Tammy Rogers, John-Anthony Disotto, Daryl Baxter, James Bentley, Karen Freeman, and others.

From one Apple blog to another, we wish the iMore team past and present all the best.

Popular Stories

Apple iCloud Plus expansion hero

iCloud+ Now Includes Apple TV, Apple Arcade, and Curated Apple Music Stations in Over 100 Countries

Tuesday September 15, 2026 1:43 am PDT by
Apple today announced a new subscription initiative that turns paid iCloud+ subscriptions into a broader services bundle in more than 100 countries. In select countries, Apple says every paid iCloud+ plan, including the cheapest 50GB tier, now includes Apple TV and Apple Arcade "at no additional cost," while family sharing extends the storage, TV and Arcade access to up to five people....
Read Full Article • 110 comments
Everything New Your iPhone Can Do on iOS 27 Feature 1

50 New Things Your iPhone Can Do in iOS 27 - Out Now!

Monday September 14, 2026 10:48 pm PDT by
Apple released iOS 27 this week, and despite the company's focus this year on refining its flagship operating system and nixing bugs, there are still many additional features to explore, not least of which is Apple's new context-aware Siri, re-tooled for the generative AI era. Which iPhones Support Every iOS 27 Feature? This year's major iPhone software update isn't all about AI, though,...
Read Full Article • 49 comments
iOS 27 Icon iPhone

iOS 27 Available Now With These 8 New Features

Monday September 14, 2026 9:00 am PDT by
Update — 10 a.m. Pacific Time: Apple has released iOS 27. During its iPhone 18 Pro and iPhone Duo event last week, Apple announced that iOS 27 will be released widely on Monday, September 14. iOS 27 should be available around 10 a.m. Pacific Time / 1 p.m. Eastern Time today via the Settings app, under General → Software Update. Below, we have highlighted eight new features and...
Read Full Article • 111 comments

Top Rated Comments

jonnyb098 Avatar
jonnyb098
26 months ago
They went downhill after Renee Ritchie left. I used to be a huge fan
Score: 38 Votes (Like | Disagree)
AppleTO Avatar
AppleTO
26 months ago
TBH, I've never even heard of them until now.
Score: 28 Votes (Like | Disagree)
WarmWinterHat Avatar
WarmWinterHat
26 months ago
I've been aware of that site for years, but can't think of a time I visited.
Score: 19 Votes (Like | Disagree)
SantaFeNM Avatar
SantaFeNM
26 months ago
And naive me thought Tom owned Tom's Guide. 🤷‍♂️
Score: 18 Votes (Like | Disagree)
L
loopy123
26 months ago
I predict the next well known Apple site to go dark will be AppleInsider. Their content has gone downhill lately and they have been resorting to click-bait headlines. Their reviews are becoming "spec-battles" as it is clear they do not actually have hardware in their hands.
Score: 17 Votes (Like | Disagree)
coffeemilktea Avatar
coffeemilktea
26 months ago

"iMore leaves the stage at a pivotal crossroads for online publishing, where the battle for readers' time and attention is more demanding than ever before, and the aforementioned AI advances and search discovery methods further complicate the playing field," wrote iMore's final editor-in-chief Gerald Lynch, in a farewell blog post.
I think the real culprit was less "AI and search discovery," and more that the articles felt weirdly short and bland, the website wasn't particularly pleasant to look at, and hardly anyone ever commented on anything that got posted.

Whatever faults MacRumors may or may not have, at least it's actually enjoyable to read, and the engagement here is crazy high. 👍
Score: 13 Votes (Like | Disagree)
Read All Comments