Apple Pencil Pro Hits New All-Time Low Price of $89.99, Plus More Accessory Deals

It is really so annoying that the US already has the cheapest prices for Apple products, and then you guys also get crazy discounts. Us Europeans are well jealous of y’all.

Its ok, europe has the cheapest prices on designer clothes and luxury goods, so when we go there we buy your stuff for cheap and when you come here you buy apple stuff for cheap

its called global trade

It is really so annoying that the US already has the cheapest prices for Apple products, and then you guys also get crazy discounts. Us Europeans are well jealous of y’all.

Well Apple and Amazon are US companies. Keep in mind, these prices don't have taxes built in like yours

It was $100 during the sale last week when I bought one. I hate when Amazon does this.

Just leave an item in your cart for 2-3 weeks. They'll lower the price.

It was $100 during the sale last week when I bought one. I hate when Amazon does this.

Could someone kindly tell me the price difference between US and UK for Apple products, say do different states have different sales tax amounts?

Say the base 14-inch M3 MBP is £1699, I know the US price is $1599 but this excludes the sales tax. So with this are the prices in line for our Atlantic neighbours?

A few points:
- In the US, as you said, our prices are before-tax. Amazon (or any retailer, incl. online retailers) adds sales tax based on the state in the US you live/delivering to. In the US, that can be anywhere from 0% (eg. Texas, Florida) to ~10% (California, New York)
- When comparing with a European-price, you need to first remove the VAT/sales tax that's embedded in the Euro price
- Then, what Apple usually does when determining foreign-priced goods, is when that product is released, whatever the US-price is, Apple converts it to the other countries currency based on the currency exchange-rate at-the-time, with some wiggle room and rounding to a "near x99" or "near x49" number
- This is so that Apple, as a US-domiciled country that reports its financials in US$, gets effectively "the same amount" in US$ regardless of where it sells its product (within some margin of error)
- However, for products that have been around for a year+, Apple usually doesn't update the prices. And FX-currency rates can change significantly from when the product was released. This had led to situations where a product is now mis-priced in the non-US country (Eg. there could be an arbitrage of buying in the US and bringing it back to your own country). When it goes the other way, Apple sometimes updates the foreign-priced good, especially if that product isn't being updated yearly where it naturally gets re-priced
- Additionally, for some countries, this method (eg. pricing in USD and then FX-converting to the foreign currency based on FX rates at time of launch) leads to a situation where in some foreign countries, where "purchasing power" based on average salary for the population is not well aligned with the FX-conversion rate (which is largely based on interest rates within each country), an Apple device "feels" much more expensive (even when FX-rates are in-line) in another country, than it "feels" like for Americans here in the US

Very good price for the new Pencil Pro. Good to see discount on MagSafe charger too.