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Apple Highlights Apple Pay in New 'Plates' Ad

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Apple today shared a new Apple Pay ad ahead of the holidays, promoting the service's ease of use for online shopping. With ‌Apple Pay‌, a stored card can be used for a purchase with just Face ID or Touch ID authentication, allowing for quick purchases.


In the spot, a woman with a plate collection has an empty spot, and she uses ‌Apple Pay‌ to purchase a plate in just a tap with ‌Apple Pay‌.

The ad ends with the tagline "Pay the Apple Way," which is also the messaging that's on the Apple Pay website.

Tag: Apple Ads

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Top Rated Comments

A
Account25476
20 months ago
I preferred these kind of commercial. I miss you Apple 😢
Score: 16 Votes (Like | Disagree)
C
coolfactor
20 months ago

This ad is pretty good, haha.
Celebrating people sitting on their butts and buying things that they don't need. Apple can be better than this!

I normally approve of most of Apple's ads, but this one just rubs me the whole wrong way!!

Seriously out of touch!
Score: 13 Votes (Like | Disagree)
ppdix Avatar
ppdix
20 months ago
I thought it said PILATES hahaha. clearly not! hahahah
Score: 9 Votes (Like | Disagree)
svenmany Avatar
svenmany
20 months ago
Oh boy. Enabling impulse buying and unfettered consumerism - now that's a great message.
Score: 8 Votes (Like | Disagree)
I
icanhazmac
20 months ago
Her new plate getting delivered. Now THAT would have been funny!

I think there are a thousand better ways to showcase the convenience of ApplePay.

Attachment Image
Score: 7 Votes (Like | Disagree)
J
John_Blackthorne
20 months ago

The Wallet/Apple Pay/Apple Card/Apple Cash/Apple Savings complement of services is a killer app in the Apple ecosystem. While I appreciate the humor, they don't do the service justice with this commercial. Instead of emphasizing the benefits of Apple Pay, the ad inadvertently draws attention to two potential drawbacks: impulsive online shopping and FOMO.
And platforming morbid obesity, which is killing 50% of the country.
Score: 6 Votes (Like | Disagree)
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