As Apple Prepares to Launch Home Hub, Amazon Debuts New Echo Show With 21-Inch Display - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

As Apple Prepares to Launch Home Hub, Amazon Debuts New Echo Show With 21-Inch Display

Amazon today announced the launch of two new Echo Show devices, both of which have large displays. The Echo Show 15 has a 15-inch display and is a replacement for the original Echo Show 15, while the even bigger Echo Show 21 has a 21-inch display. For those unfamiliar with the Echo Show, it is Amazon's smart home control device, serving as a way to control smart home products.

amazon echo show 21
According to Amazon, the Echo Show 21 has nearly double the viewing area of the Echo Show 15. Like other Echo Show products, it can be used for video calls, watching videos, accessing news, managing family calendars, controlling smart home products, viewing photos, and more.

The Amazon Echo Show is compatible with Matter as a controller, and it can connect directly to Wi-Fi, Thread, and Zigbee devices. Amazon's personal assistant, Alexa, is also included for voice-based smart home controls.

Amazon has been making various Echo Show devices for quite some time, and next year, Apple plans to offer a competing product. Apple's smart home "command center" is expected to feature many of the same capabilities as the Echo Show.

It will include a camera for FaceTime, plus it will control HomeKit and Matter devices. Internal speakers will allow for playing music, and it will have Apple apps like Calendar, Photos, Apple News, Apple Music, and Notes. The device won't be as big as Amazon's Echo Show, though, with Apple planning for a six-inch square display.

The upcoming Apple smart home device will have integrated Siri support with Apple Intelligence, and it will have a customizable home screen with widgets that can show things like the weather, upcoming appointments, and important home controls. Built-in sensors will be able to tell when a person is near, and Apple plans to offer both desktop and wall mounting solutions. Multiple hubs could be used throughout the home as intercoms as well.

It's not clear how Apple plans to price the home hub, but Amazon's Echo Show 15 costs $300, and the Echo Show 21 costs $400. Smaller versions are priced as low as $90.

Popular Stories

apple pro tell logo

Apple Launching Five New Products Today

Thursday November 5, 2026 12:59 am PST by
Apple is launching five new products on Friday, November 6, following pre-orders that opened last week, including its first touchscreen MacBook Pro models. The following new products will be available from today: iPad mini with OLED display and A20 Pro chip iMac with M6 chip 14-inch MacBook Pro with M6 chip 14-inch MacBook Pro with OLED touchscreen 16-inch MacBook Pro with OLED...
duo aquarium

More Fun iPhone Duo Apps: 30 New Picks to Try

Friday November 6, 2026 3:27 pm PST by
When the iPhone Duo launched, we shared a list of some of the fun apps developers created for the new form factor. Two weeks out, developers are continuing to come up with fresh ideas, so we thought we'd share some of our favorites. Games Marbles Unhinged ($2.99) - Marbles Unhinged is a marble maze designed for the Duo. When you fold it, the floor turns into a ramp. If you stand the top...
silver iphone 18 pro

Apple Rumored to Drop the iPhone's Action Button Next Year

Friday November 6, 2026 6:07 am PST by
Apple plans to merge the iPhone's Action button with the Camera Control starting next year, according to the leaker known as "Instant Digital." In a new post on Weibo, the leaker claimed that a single press of the combined button would open the camera, while a long press would trigger the function assigned to the Action button. They explicitly clarified that the dedicated Action button would ...

Top Rated Comments

26 months ago
We have a love/hate relationship with these echo devices.

On the one hand, when someone presses the Ring doorbell, a live picture shows up on each floor. The rest of the time, it acts as a picture frame. Bloody brilliant!

On the other hand, Amazon have started using the devices to show adverts that appear impossible to switch off, so it seems we've paid for a set of displays to watch adverts throughout the house. It's a bit like paying for your car to be washed and waxed, only to find the car wash painted their logo on to your rear bumper (it's my bumper, not theirs).

Not impressed.
Score: 27 Votes (Like | Disagree)
26 months ago
Apple’s version will have rounded corners. Totally different.
Score: 20 Votes (Like | Disagree)
McWetty Avatar
26 months ago
Too bad Amazon peppers the Home Screen with ads and sponsored products that you can’t turn off. I have the original Show 15 and it’s almost perfect… except the damn ads.
Score: 13 Votes (Like | Disagree)
CalMin Avatar
26 months ago
I would have been all over this, but Amazon insists on using my current echo show as a billboard (that I paid for!). More recently it even chimes when it thinks that it has an offer I “would love”

No thanks Amazon.
Score: 8 Votes (Like | Disagree)
usmaak Avatar
26 months ago
21" screen with ads vs. 15" screen with ads. Brilliant.
Score: 7 Votes (Like | Disagree)
Edgecrusherr Avatar
26 months ago

Not a price point I expected. Well done Amazon.
They're going to subsidize the price by selling user data, ads, as well as using it as a means to sell more products through their store.
Score: 6 Votes (Like | Disagree)
Latest Stories
Apple Taking New Approach to Developing iOS 28 and macOS 28
Apple Taking New Approach to Developing iOS 28 and macOS 28
29 minutes ago
Early Apple Black Friday Deals on Apple Watch, MacBook Air, and More
Early Apple Black Friday Deals on Apple Watch, MacBook Air, and More
19 hours ago
'Backglow' Lets You Customize New MacBook Pro's Glowing Apple Logo
'Backglow' Lets You Customize New MacBook Pro's Glowing Apple Logo
19 hours ago
Top Stories: Apple Product Launches, iOS 27.3 Beta, and More
Top Stories: Apple Product Launches, iOS 27.3 Beta, and More
1 day ago
More Fun iPhone Duo Apps: 30 New Picks to Try
More Fun iPhone Duo Apps: 30 New Picks to Try
2 days ago
Hands-On With Apple's New OLED Touchscreen MacBook Pro
Hands-On With Apple's New OLED Touchscreen MacBook Pro
2 days ago
Apple Store With All-New Design Opening Soon in Southern California
Apple Store With All-New Design Opening Soon in Southern California
2 days ago
Control the Glowing Apple Logo on Your New MacBook Pro
Control the Glowing Apple Logo on Your New MacBook Pro
2 days ago
Apple Shares New 'Apple Card: Apply and Use in Minutes' Ad
Apple Shares New 'Apple Card: Apply and Use in Minutes' Ad
2 days ago
Apple Says More Than 100,000 Apps Optimized for iPhone Duo, Here's What's Still Missing
Apple Says More Than 100,000 Apps Optimized for iPhone Duo, Here's What's Still Missing
2 days ago
Early Black Friday Deals Kickoff With Steep Discounts on Apple Watch Ultras and More
Early Black Friday Deals Kickoff With Steep Discounts on Apple Watch Ultras and More
2 days ago
The MacRumors Show: iOS 27.3 Looks Like a Huge Update
The MacRumors Show: iOS 27.3 Looks Like a Huge Update
2 days ago
Best Buy's Black Friday Event Begins With Sitewide Savings on Apple, TVs, More
Best Buy's Black Friday Event Begins With Sitewide Savings on Apple, TVs, More
2 days ago
Apple Releasing Yet Another Two New Products Next Week
Apple Releasing Yet Another Two New Products Next Week
2 days ago
MacBook Air Drops to Lowest Price in Months With Amazon's $250 Discount
MacBook Air Drops to Lowest Price in Months With Amazon's $250 Discount
2 days ago
Apple Rumored to Drop the iPhone's Action Button Next Year
Apple Rumored to Drop the iPhone's Action Button Next Year
2 days ago
Apple's Extended Return Policy Now in Effect for 2026 Holiday Season
Apple's Extended Return Policy Now in Effect for 2026 Holiday Season
2 days ago
Apple Music Classical Updated With New Icon and Refreshed Design
Apple Music Classical Updated With New Icon and Refreshed Design
2 days ago
OLED iPad Mini, M6 iMac, and New MacBook Pros Available From Today
OLED iPad Mini, M6 iMac, and New MacBook Pros Available From Today
2 days ago
Apple Surveys iPhone Duo Buyers About Crease and Camera
Apple Surveys iPhone Duo Buyers About Crease and Camera
3 days ago
Apple's First Touchscreen Mac is Now Arriving to Customers
Apple's First Touchscreen Mac is Now Arriving to Customers
3 days ago
Claude Gets Personal Finance Feature With Bank Account Linking
Claude Gets Personal Finance Feature With Bank Account Linking
3 days ago
Apple Arcade Adds Crossy Road Rush and NBA 2K27
Apple Arcade Adds Crossy Road Rush and NBA 2K27
3 days ago
Apple's New HomeView Smart Home Hub: Here's How Much RAM It Has
Apple's New HomeView Smart Home Hub: Here's How Much RAM It Has
3 days ago
iPad Mini vs. iPad Air Buyer's Guide: Now Just $50 Apart
iPad Mini vs. iPad Air Buyer's Guide: Now Just $50 Apart
3 days ago
First iOS 27.3 and macOS Golden Gate 27.3 Public Betas Now Available
First iOS 27.3 and macOS Golden Gate 27.3 Public Betas Now Available
3 days ago
Apple Announces a New Mac Sales Record
Apple Announces a New Mac Sales Record
3 days ago
Paid $200 for Logic Pro? Apple Says You Won't Get This New Feature
Paid $200 for Logic Pro? Apple Says You Won't Get This New Feature
3 days ago
Instagram's Edits Video Editor is Now Available on Mac
Instagram's Edits Video Editor is Now Available on Mac
3 days ago
Prevent Siri and Search From Accessing Specific iPhone Apps
Prevent Siri and Search From Accessing Specific iPhone Apps
3 days ago