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CES 2025 Day 1: Samsung Adds AI to TVs and Companies Get Clever With MagSafe

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It's time for the annual CES event where all kinds of tech products and accessories are being debuted, and we sent MacRumors videographer Dan Barbera to check out what's new this year. While CES officially begins tomorrow, there are pre-show events like CES Unveiled, plus Samsung shared highlights.

Subscribe to the MacRumors YouTube channel for more videos.

Samsung often uses CES to show off new TV technology, and 2025 was no exception. There's a new NEO 8K flagship TV, plus a new Frame Pro. The Frame Pro has better brightness and contrast, and an option to wirelessly display whatever output is connected to a One Connect Box, which gives more flexibility for the location of Apple TVs, consoles, sound bars, and more.

Select Samsung Smart TVs are set to gain Live Translate, an AI-powered feature that offers real-time translations as subtitles, even when subtitles aren't available as built-in content. AI is being used for generating wallpapers and some new personalization features, too.

Samsung has a new OLED Smart Monitor M9, a Studio Display competitor that has a sleek design. It offers an AI Picture Optimizer for adjusting display parameters to fit what's on-screen, and there is 4K AI upscaling. For gamers, Samsung showed off an ‌OLED‌ display with a 500Hz refresh rate and a 27-inch 4K ‌OLED‌ display.

LG was also showing off new TV and display technology. The company had a new Evo ‌OLED‌ TV that's much brighter than prior models, plus there's also a connect box for peripherals so you don't need them by the TV.

At CES Unveiled, Belkin showed off the Stage Power Grip, a 10,000mAh MagSafe powerbank that works as a camera grip for iPhone photography. Lexar had a tiny USB-C SSD that connects to an iPhone, and Sharge had a Qi2 power bank with active cooling and an integrated kickstand.

Atmos Gear demoed electric roller skates that can go up to 18 miles an hour, and there was a clever salt spoon that's supposed to zap your tongue in a specific area to make you taste salt without actually adding salt to your dish.

Make sure to watch the full video to see the products in action, and stay tuned to MacRumors because we'll be sharing CES videos and articles for the next few days.

Tag: CES 2025

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Top Rated Comments

Slix Avatar
Slix
22 months ago
AI for personalization in TVs? Why?



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Score: 19 Votes (Like | Disagree)
jonnysods Avatar
jonnysods
22 months ago
Does anyone else miss 'dumb' TVs? Ones that don't have processors in them that get old and lack updates?
Score: 9 Votes (Like | Disagree)
Student of Life Avatar
Student of Life
22 months ago
For most of these TV's just dont connect them to the internet, and use an Apple TV/etc and you are set. No AI, no ads, no privacy concerns to worry about.
Score: 7 Votes (Like | Disagree)
doelcm82 Avatar
doelcm82
22 months ago

Yes but it doesn't work for live TV.
Yes, you’d probably have to buffer 10-15 seconds of “live” TV for it to work.

Perhaps you can think of a situation where automatically translated captions wouldn’t be worth the trade off. Nothing springs to mind for me. It wouldn’t need so much buffer when not translating.
Score: 3 Votes (Like | Disagree)
F
freekorps
22 months ago
where are the flying cars?
Score: 3 Votes (Like | Disagree)
I
ignatius345
22 months ago

Select Samsung Smart TVs are set to gain Live Translate, an AI-powered feature that offers real-time translations as subtitles, even when subtitles aren't available as built-in content. AI is being used for generating wallpapers and some new personalization features, too.
Cool. Another feature to disable as I continue to use my TV only with the HDMI signal from Apple TV :)
Score: 3 Votes (Like | Disagree)
Read All Comments