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The MacRumors Show: Apple Teases Its Next Major Product Launch

On this week's episode of The MacRumors Show, we discuss the imminent Apple product "launch" that is widely expected to be the fourth-generation iPhone SE.


In a social media post on Thursday, Apple CEO Tim Cook teased an upcoming "launch" of some kind scheduled for Wednesday, February 19. "Get ready to meet the newest member of the family," he said, with an #AppleLaunch hashtag. The post includes a short video with an animated Apple logo inside a circle.

We analyze the possibilities for the announcement and why it's most likely to be a new iPhone SE, with rumored features including the A18 chip, a larger 6.1-inch OLED display, Face ID, a USB-C port, Apple Intelligence support, and more. The launch of other new devices, such as the M4 MacBook Air, also appear to be right around the corner.

We also discuss Apple's new Powerbeats Pro 2 earphones, which tout Active Noise Cancellation (ANC) with Transparency mode, Personalized Spatial Audio, an H2 chip for improved power efficiency and Apple ecosystem integration, and Heart Rate Monitoring–a first time for an Apple audio product. We talk through the utility of the heart rate monitoring feature, fit, and how they compare to the AirPods Pro 2.

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If you haven't already listened to the previous episode of The MacRumors Show, catch up for our discussion about Apple's all-new "Invites" app for iPhone and iCloud.

Subscribe to ‌The MacRumors Show‌ for new episodes every week, where we discuss some of the topical news breaking here on MacRumors, often joined by interesting guests such as Kevin Nether, Jon Prosser, Luke Miani, Matthew Cassinelli, Brian Tong, Quinn Nelson, Jared Nelson, Eli Hodapp, Mike Bell, Sara Dietschy, iJustine, Jon Rettinger, Andru Edwards, Arnold Kim, Ben Sullins, Marcus Kane, Christopher Lawley, Frank McShan, David Lewis, Tyler Stalman, Sam Kohl, John Gruber, Federico Viticci, Thomas Frank, Jonathan Morrison, Ross Young, Ian Zelbo, and Rene Ritchie.

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Top Rated Comments

rTHIS Avatar
17 months ago
the only thing I want to know about apple intelligence is how to disable it.
Score: 11 Votes (Like | Disagree)
hooptyuber Avatar
17 months ago
It’ll be a Vision Pro-controlled lawn mower.
Score: 4 Votes (Like | Disagree)
17 months ago
Is it possible that the new iPhone SE is actually the iPhone Air? Or have there already been leaks that prove this not possible?
Score: 3 Votes (Like | Disagree)
17 months ago
Siri AI has been a total disaster that no one wants to bring to light at Apple. Timmy Cookie really F’d up on that one. It’s even worse and slower than before.
Score: 2 Votes (Like | Disagree)
17 months ago

the only thing I want to know about apple intelligence is how to disable it.
I feel the same way about the rest of the AI-enhanced apps.
Score: 2 Votes (Like | Disagree)
Realityck Avatar
17 months ago
The conjecture about the IPad Air possibly going to M4 has a lot good points. Most would prefer to buying that $600 iPad instead of the pro which would greatly change how iPads are chosen. Apple does want to get everyone to M4 not the assumed M3 that is rumored. Hope the m4 updated MBAs show also, no need to keep dragging out these updates with the SE announcement being a big draw on Wednesday launch.
Score: 2 Votes (Like | Disagree)