Apple Releases New Immersive Video App for Mac and Vision Pro

Monday April 7, 2025 9:54 am PDT by Joe Rossignol

Apple today released a new app for managing an immersive video library on a Mac.

General Apple Immersive Video Utility Feature
Apple Immersive Videos are 3D videos recorded in 8K resolution, with a 180-degree field of view and Spatial Audio. For example, recent performances by singer The Weeknd and heavy metal band Metallica are available in the format.

The new Apple Immersive Video Utility app allows you to import, organize, package, and review Apple Immersive Video files on a Mac. Then, you can connect one or more Vision Pro devices and review the immersive videos. For larger groups, Apple says there is a synchronized playback option for multi-device viewing sessions.

Apple Immersive Video Utility is available for free in the App Store for both macOS and visionOS, but it is currently limited to U.S. English.

Here is the complete App Store description for the app:

Apple Immersive Video Utility for macOS allows you to import, organize, package, and review Apple Immersive Video media on your Mac. Combined with Apple Immersive Video Utility for visionOS, you can connect and review Apple Immersive Video on Apple Vision Pro.

Import and Manage Immersive Video Files
Create playlists to sort, organize, and search the Apple Immersive Video files in your library.

Share Your Apple Immersive Videos
Share your Immersive Videos with Vision Pro users with file types that are simple to download and import.

Inspect and Modify Metadata
Scan the dynamic and static metadata of Immersive Video files. Modify, swap, or manipulate the package content to meet your post-production requirements.

Stream to Apple Vision Pro
Connect one or more Vision Pro devices to stream your playlists. For larger groups, use synchronized playback to manage multi-device viewing sessions.

The images above are for illustrative purposes. You can view Experience Immersive, Prehistoric Planet Immersive, Adventure, Wild Life, and other Apple Immersive Video movies and series where Apple Vision Pro is available.

Apple Immersive Video Utility is available in U.S. English.
Apple Immersive Video Utility est disponible en anglais (États-Unis).

The app seems to be primarily intended for producers of Apple Immersive Videos, but the app is currently available for anyone to download.

The app requires a Mac with an M1 chip or newer running macOS Sequoia.

Related Roundup: Apple Vision Pro

Buyer's Guide: Vision Pro (Neutral)

Related Forum: Apple Vision Pro

Popular Stories

Apple's Vision Pro Layoffs Were Broader Than First Reported

Tuesday September 1, 2026 4:18 am PDT by Hartley Charlton

Recent layoffs of Apple employees working on the Vision Pro were broader than previously thought, Bloomberg's Mark Gurman reports. Last month, Gurman said that Apple cut around 100 jobs from the Vision Products Group, with those cuts centered on the headset's gaming and immersive video teams. Gurman now says the layoffs also reached Vision Pro staff across the rest of the company, including ...

• 133 comments

Apple Seeds watchOS 27, visionOS 27, and tvOS 27 Release Candidates

Wednesday September 9, 2026 12:06 pm PDT by Juli Clover

Apple today seeded the release candidate versions of watchOS 27, visionOS 27, and tvOS 27 to developers and public beta testers. The release candidates are the final versions of the updates that will be seeded to the public as long as no final bugs are found during this last round of testing. The updates can be installed through the Software Update section in the Settings app on each...

• 12 comments

Apple Immersive Video Utility Vision Pro

Apple Guts Vision Pro Gaming and Immersive Video Teams, Trims Siri Staff

Friday August 21, 2026 12:16 pm PDT by Juli Clover

In addition to cutting dozens of Vision Pro employees who worked on features like immersive video and gaming, Apple is laying off people who worked on Siri and AI, reports Bloomberg. Apple is "largely shutting down" the Vision Pro team focused on gaming, and it is paring down the team that makes immersive video content. Approximately 100 employees who were part of the Vision Products Group...

• 175 comments

Top Rated Comments

xander49x

19 months ago

five people will be extraordinarily happy, and three people will say "meh".

why so jealous of us that have a Vision Pro, If you had facts you know that thousands of people have the AVP, we are a large community and have a social app ( inspaze ) in the AVP where we hang out and watch movies together play games and lots of other things know the facts before commenting on things you know nothing about, your welcome.

Score: 13 Votes (Like | Disagree)

Canubis

19 months ago

five people will be extraordinarily happy, and three people will say "meh".

Count me into the first group!

To be frank, this is a really cool, unexpected surprise! Will definitely try this out later at home. I guess this tool could be helpful to demo immersive videos to guest users, like you just hand them the Vision and use the Mac to start a video for them…?

Is is just me or is Apple giving the Vision a lot more attention over the last few weeks? Just hoping this is meant to be the prologue to some great update for Vision during WWDC, not the epilogue to the Vision Pro project altogether 🤞

Score: 12 Votes (Like | Disagree)

And Boom

19 months ago

C'mon, make money...

Score: 9 Votes (Like | Disagree)

Jashar7

19 months ago

Apple today released a new app for managing immersive videos on a Mac.

Apple Immersive Videos are 3D videos recorded in 8K resolution, with a 180-degree field of view and Spatial Audio. For example, recent performances by singer The Weeknd ('https://www.macrumors.com/2024/11/14/the-weeknd-vision-pro-music-experience/') and heavy metal band Metallica ('https://www.macrumors.com/2025/03/11/metallica-concert-apple-vision-pro/') are available in the format.

The new Apple Immersive Video Utility app ('https://apps.apple.com/app/apple-immersive-video-utility/id6477489398') allows you to import, organize, package, and review Apple Immersive Video files on a Mac. Then, you can connect one or more Vision Pro devices and review the immersive videos. For larger groups, Apple says there is a synchronized playback option for multi-device viewing sessions.

Apple Immersive Video Utility is available for free in the App Store ('https://apps.apple.com/app/apple-immersive-video-utility/id6477489398') for both macOS and visionOS, but it is currently limited to U.S. English.

Here is the complete App Store description for the app:The app seems to be primarily intended for producers of Apple Immersive Videos, but the app is currently available for anyone to download.

The app requires a Mac with an M1 chip or newer running macOS Sequoia.

Article Link: Apple Releases New Immersive Video App for Mac and Vision Pro ('https://www.macrumors.com/2025/04/07/apple-immersive-video-utility-app/')

Nope. Still not convinced to buy it