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The MacRumors Show: John Gruber Talks Apple Intelligence and the Future of the Company

Daring Fireball's John Gruber joins us on this week's episode of The MacRumors Show to discuss Apple Intelligence and the future of the company.


We talk through the reaction to John's influential "Something Is Rotten in the State of Cupertino" piece on Daring Fireball, which pointed out that Apple's credibility has been "damaged" by the delay in releasing key ‌Apple Intelligence‌ features such as personalized Siri. Subsequent reports revealed that Vision Pro chief Mike Rockwell has taken over the Siri team at Apple, which until recently was led by artificial intelligence chief John Giannandrea. Software chief Craig Federighi is also believed to have taken on more responsibility to turn ‌Apple Intelligence‌ around.

The company has altered its marketing strategy away from the "Hello, ‌Apple Intelligence‌" tagline and the features are finally expected to launch sometime within the next year. With this recent context, we get John's thoughts on how the situation has evolved since he wrote his article, including on the proposed class-action lawsuits against Apple over false advertising. We also look at how Apple may present its suite of AI features at WWDC later this year.

Moreover, we reflect on the Vision Pro almost two years after its announcement, and John explains why he believes that the headset avoided the mismanagement that has mired apple Intelligence. We also talk through rumors about the second-generation Vision Pro headset that is expected to launch between fall 2025 and spring 2026 as a minor spec bump, simply upgrading from the M2 to the M5 chip. We also explore the highly anticipated lower-cost Vision headset, dubbed "Vision Air," and how this could be positioned when it launches.

We look at the state of Apple's smart home proposition and the HomePod amid rumors that the company's first smart home hub product has been delayed to 2026. The device is believed to be finished and was originally scheduled to launch in March 2025, but due to its reliance on ‌Apple Intelligence‌ its release has reportedly been shelved until next year.

Finally, we discuss the long-rumored foldable iPhone, pondering on what Apple is likely to do differently when it launches the device next year. The MacRumors Show also has its own YouTube channel, so make sure you're subscribed to keep up with new episodes and clips. See more of John's work over on Daring Fireball and on his podcast, "The Talk Show."

You can also listen to ‌The MacRumors Show‌ on Apple Podcasts, Spotify, Overcast, or your preferred podcasts app. You can also copy our RSS feed directly into your podcast player.


If you haven't already listened to the previous episode of The MacRumors Show, catch up to hear our discussion about the latest iOS 19 and watchOS 12 rumors, upcoming devices, and more.

Subscribe to ‌The MacRumors Show‌ for new episodes every week, where we discuss some of the topical news breaking here on MacRumors, often joined by interesting guests such as Mark Gurman, Kevin Nether, Jon Prosser, Luke Miani, Matthew Cassinelli, Brian Tong, Quinn Nelson, Jared Nelson, Eli Hodapp, Mike Bell, Sara Dietschy, iJustine, Jon Rettinger, Andru Edwards, Arnold Kim, Ben Sullins, Marcus Kane, Christopher Lawley, Frank McShan, David Lewis, Tyler Stalman, Sam Kohl, Federico Viticci, Thomas Frank, Jonathan Morrison, Ross Young, Ian Zelbo, and Rene Ritchie.

‌The MacRumors Show‌ is on X @MacRumorsShow, so be sure to give us a follow to keep up with the podcast. You can also head over to The MacRumors Show forum thread to engage with us directly. Remember to rate and review the podcast, and let us know what subjects and guests you would like to see in the future.

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Top Rated Comments

ThailandToo Avatar
20 months ago

See my above post. 2+ Billion active/repeat customers continue to open their wallets and purchase the Apple products they love.

The good news, for you, is there are plenty of Apple competitor companies waiting to win you over.
Edit: delete my post as it was edited by someone who is not me. Thanks!
Score: 14 Votes (Like | Disagree)
Chungry Avatar
20 months ago

Calm down John. You didn’t expose Apple. You just summarized Reddit with better punctuation.

Main character syndrome much. 😮‍💨
Absolutely. He thinks so highly of himself. I had a casual email exchange with him back in 2003 and he came off as a condescending, uh, blue origin rocket
Score: 13 Votes (Like | Disagree)
klasma Avatar
20 months ago

Apple not jumping onto the generative “AI” bandwagon like some uncritical lemming only makes them more esteemed.
How are they not jumping on that bandwagon with Genmoji, Smart Reply, Image Wand, notification/email/transcript summaries, memory movies, Writing Tools, and ChatGPT integration?
Score: 13 Votes (Like | Disagree)
20 months ago
Apple and Apple Intelligence are going to be just fine.
Score: 13 Votes (Like | Disagree)
20 months ago

John explains why he believes that the headset avoided the mismanagement that has mired apple Intelligence.
That's easy. The headset was the result of years of intentional R&D and project planning. The initial release may have missed the mark, but the team knows where they are going and now they have feedback on where they missed.

Apple Intelligence was a rush job based on Marketing panic about being left behind in "the AI Revolution" and therefore suffered from the "We have to put something out to still seen as relevant" panic. And so the team slapped together whatever they had on hand and shipped. Traditionally Apple lets others bleed on the cutting edge (iPod, iPhone) and shipped something that was well thought out and better than the competition.
Score: 12 Votes (Like | Disagree)
blairh Avatar
20 months ago
Really disappointed with the way John has been treating Gurman lately. Just really disrespectful and unnecessary.
Score: 12 Votes (Like | Disagree)
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