Available Apple Intelligence Features Highlighted in New Ad
Apple today shared a "Hands-On with Apple Intelligence" video that walks through all of the current Apple Intelligence features and how to use them.
The video shies away from the unavailable Apple Intelligence features like personalized
Siri replies, and instead focuses on what's available now.
After delaying the personalized Apple Intelligence Siri features, Apple took down its Apple Intelligence ads that had highlighted the functionality. Apple originally published ads with unavailable Siri features when the iPhone 16 launched, and now it's facing lawsuits as a result from customers who expected the Siri features on their new iPhone 16 devices.
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Apple today announced "Audio Intelligence," a new suite of Apple Intelligence-powered features for the Apple Watch Series 12 and Apple Watch Ultra 4 that use the built-in microphone to help users catch missed moments in conversation and stay aware of important sounds.
The Apple Watch's Audio Intelligence comprises four features:
Siri Recap: Uses ambient listening to generate high-level...
Wednesday September 2, 2026 10:25 am PDT by
Juli CloverApple today shared a short video featuring an Apple Watch user named Amanda who says her device saved her life.
In 2024, Amanda began receiving alerts about an abnormal heart rate. Her watch alerted her about changes to her resting heart rate and her overnight vitals, prompting her to visit her doctor.
She ended up being diagnosed with acute myeloid leukemia, an aggressive cancer. After...
The One Club for Creativity, a U.S. non-profit organization that promotes excellence in advertising and design, today announced that Apple has been selected as the first brand to be inducted into its newly established "Brand Hall of Fame."
Apple's most famous ads include its iconic "1984" Super Bowl commercial for the original Macintosh, the "Think Different" campaign from the late 1990s, the...
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