Available Apple Intelligence Features Highlighted in New Ad - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Available Apple Intelligence Features Highlighted in New Ad

Apple today shared a "Hands-On with Apple Intelligence" video that walks through all of the current ‌Apple Intelligence‌ features and how to use them.


The video shies away from the unavailable ‌Apple Intelligence‌ features like personalized Siri replies, and instead focuses on what's available now.

After delaying the personalized ‌Apple Intelligence‌ ‌Siri‌ features, Apple took down its ‌Apple Intelligence‌ ads that had highlighted the functionality. Apple originally published ads with unavailable ‌Siri‌ features when the iPhone 16 launched, and now it's facing lawsuits as a result from customers who expected the ‌Siri‌ features on their new ‌iPhone 16‌ devices.

Popular Stories

Switch to Safari

Apple Explains Why Chrome Users Should 'Switch to Safari'

Tuesday October 13, 2026 5:29 am PDT by
Apple has launched a new "Switch to Safari" marketing campaign that encourages Chrome users to switch to Safari as their web browser of choice on the Mac. "Safari is a more powerful and private browser than Chrome," says Apple. Apple has a new "Switch to Safari" page on its website that outlines more than 10 reasons that Chrome users should switch to Safari, including faster performance...
iOS 27

Apple Says iOS 27.3 Beta Coming Next Week

Friday October 30, 2026 2:45 pm PDT by
Apple today announced that the first iOS 27.3 developer beta will be released next week and enable some Apple Intelligence features in China. In a press release shared on the Apple Newsroom website in China, Apple said the beta will be released on Wednesday, November 4, but that likely means Tuesday, November 3 in the U.S. due to time zone differences. Apple said iOS 27.3 will then be...
apple tv siri ai

Older Apple TV 4K Models to Gain Apple Intelligence and Siri AI Support

Tuesday October 13, 2026 8:16 am PDT by
Apple today said that second- and third-generation Apple TV 4K models will gain Siri AI in beta with tvOS 27.2. Siri AI on the Apple TV adds conversational entertainment searches, follow-up questions, and personal context through a paired compatible device. Setup requires the Home app's home owner to have an Apple Intelligence-enabled iPhone or iPad running the latest software, with Siri AI...

Top Rated Comments

WarmWinterHat Avatar
20 months ago
Having tried all of these, here are my thoughts, Apple:



Attachment Image
Score: 35 Votes (Like | Disagree)
thiscatisfat Avatar
20 months ago
Does anyone else feel like making this ad was a dumb idea?
Score: 24 Votes (Like | Disagree)
20 months ago
* Clean Up in Photos: not generative. It sucks.
* Genmoji: useless if you are over 4yo.
* Image Playground: Useless if you are over 2yo.
* Mail Summaries: a mess.
* Writing Tools: useless if you have half a brain.
* Visual Intelligence: pretty cool, thanks to open AI not to Apple.
* ChatGPT integration: a mess, can’t follow up properly, you touch the wrong part of the screen and it closes, they only did the UI and it is a mess.
Score: 18 Votes (Like | Disagree)
20 months ago
I'm struggling to recall the last time Apple had to release such an overt tutorial-mode promo video for a flagship feature.

Headline features, like jokes, aren't ready if they require detailed explanations - especially when the bottom line is supposedly its inherent intelligence. This is as far from "it just works" as I've seen Apple tacitly admit to being in a long while.
Score: 14 Votes (Like | Disagree)
PhillyGuy72 Avatar
20 months ago
Oh man, Not a great move, they're just asking for more backlash IMO.

If they were smart...Apple would not speak of the Apple Intelligence again. At least for now... until they get it - totally - together!
Score: 11 Votes (Like | Disagree)
TechRunner Avatar
20 months ago
I'll dabble with Clean Up occasionally, but the rest of the stuff doesn't register as must-have for my use.
Score: 11 Votes (Like | Disagree)
Latest Stories
Early Apple Black Friday Deals on Apple Watch, MacBook Air, and More
Early Apple Black Friday Deals on Apple Watch, MacBook Air, and More
7 hours ago
'Backglow' Lets You Customize New MacBook Pro's Glowing Apple Logo
'Backglow' Lets You Customize New MacBook Pro's Glowing Apple Logo
7 hours ago
Top Stories: Apple Product Launches, iOS 27.3 Beta, and More
Top Stories: Apple Product Launches, iOS 27.3 Beta, and More
14 hours ago
More Fun iPhone Duo Apps: 30 New Picks to Try
More Fun iPhone Duo Apps: 30 New Picks to Try
1 day ago
Hands-On With Apple's New OLED Touchscreen MacBook Pro
Hands-On With Apple's New OLED Touchscreen MacBook Pro
1 day ago
Apple Store With All-New Design Opening Soon in Southern California
Apple Store With All-New Design Opening Soon in Southern California
1 day ago
Control the Glowing Apple Logo on Your New MacBook Pro
Control the Glowing Apple Logo on Your New MacBook Pro
1 day ago
Apple Shares New 'Apple Card: Apply and Use in Minutes' Ad
Apple Shares New 'Apple Card: Apply and Use in Minutes' Ad
1 day ago
Apple Says More Than 100,000 Apps Optimized for iPhone Duo, Here's What's Still Missing
Apple Says More Than 100,000 Apps Optimized for iPhone Duo, Here's What's Still Missing
1 day ago
Early Black Friday Deals Kickoff With Steep Discounts on Apple Watch Ultras and More
Early Black Friday Deals Kickoff With Steep Discounts on Apple Watch Ultras and More
1 day ago
The MacRumors Show: iOS 27.3 Looks Like a Huge Update
The MacRumors Show: iOS 27.3 Looks Like a Huge Update
1 day ago
Best Buy's Black Friday Event Begins With Sitewide Savings on Apple, TVs, More
Best Buy's Black Friday Event Begins With Sitewide Savings on Apple, TVs, More
2 days ago
Apple Releasing Yet Another Two New Products Next Week
Apple Releasing Yet Another Two New Products Next Week
2 days ago
MacBook Air Drops to Lowest Price in Months With Amazon's $250 Discount
MacBook Air Drops to Lowest Price in Months With Amazon's $250 Discount
2 days ago
Apple Rumored to Drop the iPhone's Action Button Next Year
Apple Rumored to Drop the iPhone's Action Button Next Year
2 days ago
Apple's Extended Return Policy Now in Effect for 2026 Holiday Season
Apple's Extended Return Policy Now in Effect for 2026 Holiday Season
2 days ago
Apple Music Classical Updated With New Icon and Refreshed Design
Apple Music Classical Updated With New Icon and Refreshed Design
2 days ago
OLED iPad Mini, M6 iMac, and New MacBook Pros Available From Today
OLED iPad Mini, M6 iMac, and New MacBook Pros Available From Today
2 days ago
Apple Surveys iPhone Duo Buyers About Crease and Camera
Apple Surveys iPhone Duo Buyers About Crease and Camera
2 days ago
Apple's First Touchscreen Mac is Now Arriving to Customers
Apple's First Touchscreen Mac is Now Arriving to Customers
2 days ago
Claude Gets Personal Finance Feature With Bank Account Linking
Claude Gets Personal Finance Feature With Bank Account Linking
2 days ago
Apple Arcade Adds Crossy Road Rush and NBA 2K27
Apple Arcade Adds Crossy Road Rush and NBA 2K27
2 days ago
Apple's New HomeView Smart Home Hub: Here's How Much RAM It Has
Apple's New HomeView Smart Home Hub: Here's How Much RAM It Has
2 days ago
iPad Mini vs. iPad Air Buyer's Guide: Now Just $50 Apart
iPad Mini vs. iPad Air Buyer's Guide: Now Just $50 Apart
2 days ago
First iOS 27.3 and macOS Golden Gate 27.3 Public Betas Now Available
First iOS 27.3 and macOS Golden Gate 27.3 Public Betas Now Available
2 days ago
Apple Announces a New Mac Sales Record
Apple Announces a New Mac Sales Record
2 days ago
Paid $200 for Logic Pro? Apple Says You Won't Get This New Feature
Paid $200 for Logic Pro? Apple Says You Won't Get This New Feature
2 days ago
Instagram's Edits Video Editor is Now Available on Mac
Instagram's Edits Video Editor is Now Available on Mac
2 days ago
Prevent Siri and Search From Accessing Specific iPhone Apps
Prevent Siri and Search From Accessing Specific iPhone Apps
2 days ago
Best Early Black Friday Deals on iPhone 18 Pro and iPhone Duo
Best Early Black Friday Deals on iPhone 18 Pro and iPhone Duo
3 days ago