Apple's Shot on iPhone Campaign Turns 10 and Wins Advertising Award
Apple's long-running "Shot on iPhone" campaign by advertising agency TBWA\Media Arts Lab won a Grand Prix award for Creative Effectiveness at the 2025 Cannes Lions International Festival of Creativity in Cannes, France this week.
Launched in early 2015 to promote the iPhone 6's camera capabilities, the iconic "Shot on iPhone" campaign is now a decade old. The simple yet highly effective series of ads showcase real photos shot by iPhone users across billboards, transit posters, and more. Apple has also shared a series of "Shot on iPhone" videos on YouTube that have promoted the video recording capabilities of several iPhone models over the years.
The Creative Effectiveness award celebrates the "measurable impact of creative work," and the Shot on iPhone campaign has helped to boost iPhone sales for 10 years.
"'Shot on iPhone' was awarded the Grand Prix for its groundbreaking ability to democratize creativity, transforming everyday moments into art," said Andrea Diquez, CEO of the advertising agency GUT. "The campaign stood out as a masterclass in elevating user-generated content to build a long-term platform with stunning execution."
Popular Stories
Apple today shared a new ad that promotes MacBooks as the "best choice for college."
In the 90-second video, students are frustrated by but eventually overcome creative block while working on assignments like screenplays and CADs.
"Mac laptops are your best choice for college," says Apple. "Whether you're studying business, engineering, design, or the arts — get started on Mac."
The...
Apple released iOS 26.5 yesterday with a new Suggested Places feature in the Apple Maps app, which is a precursor to the ads that Apple plans to start showing later this year. There was some confusion over whether ads are live, but as of now, the Apple Maps app still doesn't have ads.
Apple did start laying the groundwork for ads in iOS 26.5 and tested a splash screen, but no ads appeared...
Apple today shared a new Beats Pill ad that pays tribute to the reality TV show Love Island USA, which returned for an eighth season this week.
The ad does not mention Love Island USA, but the "Pill People" are said to have "entered the villa," which is a clear reference to the show.
"If you're binging a full summer of island drama, you'll need battery life that can keep up," says Apple. ...
