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Peacock Streaming Service Gets $3 Price Hike

NBC-owned streaming service Peacock is increasing its prices, and the ad-supported plan will soon be $3 more expensive. According to Variety, Peacock's ad-supported plan will be priced at $10.99 per month starting on July 23.

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The Premium Plus plan that features limited ads in live programming is also increasing in price from $13.99 to $16.99. Yearly pricing for the Premium plan will be $110, and the Premium Plus yearly price will be $170.

This is the third price increase that Peacock has introduced in the last three years, and Variety claims that NBCUniversal executives believe that the service is underpriced compared to competing streaming services.

At $11 per month, Peacock's ad-supported tier will be more expensive than ad-supported options from Netflix, Disney+, HBO Max, and Paramount+. Peacock is testing a lower-priced "Select" plan that features NBC and Bravo current seasons and a limited number of library titles. The plan will be priced at $7.99 per month.

While price increases will hit new subscribers on July 23, existing subscribers can expect to have to pay the higher fees starting after August 22 depending on their next billing date.

Tag: Peacock

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Top Rated Comments

whsbuss Avatar
13 months ago
Streaming services are price hiking themselves out of business.
Score: 35 Votes (Like | Disagree)
firstcitazen Avatar
13 months ago
they are pulling the same playbook as the cable industry. Increase cost, but not value ,to dwindling subscribers hoping to make a profit. We all know how the story ends....
Score: 24 Votes (Like | Disagree)
13 months ago
That’s a 37.5% price hike for Peacock’s base plan! Has your salary increased 37.5% this year?
Score: 19 Votes (Like | Disagree)
13 months ago
🏴‍☠️ or Buy. The price most streaming services charge exceeded the value I place on the content they offer a while ago. Peacock was the first one I canceled.
Score: 18 Votes (Like | Disagree)
13 months ago
LMAOOO!!!! $11 with ads. I can’t wait for them to shut it down and blame something other than their greed.
Score: 16 Votes (Like | Disagree)
13 months ago
This is a 38% price increase. Remember that before you consider sticking with them because “it’s only $3” (which is the conclusion NBC hopes you land on).
Score: 16 Votes (Like | Disagree)