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Apple Promotes iPhone 17 Pro in New Ad

With the iPhone 17 models now rolling out in Australia and New Zealand, Apple has shared a new ad for the iPhone 17 Pro on its Australian YouTube channel.


The spot features a film director using an ‌iPhone 17 Pro‌ to film in a range of messy conditions, with the iPhone exposed to all mud, snow, and more. The ad will likely be added to Apple's other YouTube channels tomorrow.

The ‌iPhone 17 Pro‌ has a three-lens camera system, with a trio of 48-megapixel lenses. The new Telephoto lens features 4x and 8x optical zoom options. Apple added new features designed for professional filmmakers, and in the caption of the video, Apple says that the ‌iPhone 17 Pro‌ has the "most cinematic camera" that Apple has ever made.

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Top Rated Comments

Levithescienceguy Avatar
11 months ago
New ad? Pretty sure this already aired in the Apple Keynote last week.
Score: 10 Votes (Like | Disagree)
JesterJJZ Avatar
11 months ago
Yeah, it's actually way more complicated to work with an iPhone professionally than they make it sound. There's realistically no scenario where a production chooses to shoot on iPhone vs traditional equipment without some sort of sponsorship or help/request from Apple directly.
Score: 5 Votes (Like | Disagree)
freedogshampoo Avatar
11 months ago
That's hilarious. You need a much bigger rig with a lot more gear in order to make iPhone filmmaking work well in those hypothetical situations 🤣
Score: 5 Votes (Like | Disagree)
Doomtomb Avatar
11 months ago
Unapologetically Aluminum
MacRumors content image
Score: 4 Votes (Like | Disagree)
11 months ago
How come Apple is still only uploading 1080p videos to YouTube? If you are advertising a 4K camera you should be uploading in 2160p, it's hard to take them seriously as a professional camera when their ads look way over compressed thanks to YouTube decimating 1080p videos.
Score: 3 Votes (Like | Disagree)
11 months ago
Let's spend a lot of money on this production and hope we capture a good image with a phone.
Score: 3 Votes (Like | Disagree)