iPhone 17 Pro and iPhone Air Launch Day is Near: 4 Things to Know - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

iPhone 17 Pro and iPhone Air Launch Day is Near: 4 Things to Know

by

Apple's new iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, iPhone Air, Apple Watch Series 11, Apple Watch Ultra 3, Apple Watch SE 3, and AirPods Pro 3 launch this Friday, September 19, which is either today or tomorrow depending on your time zone.

Apple BKC Pro Air
As shared by Apple CEO Tim Cook, Apple has set up "Pro" and "Air" installations in front of its Apple BKC store in Mumbai, India, to promote the launch of the devices. They almost look like 3D renders in the image, but they are actually real.

Here are a few things to know about iPhone launch days:

  • All of the new iPhones, Apple Watches, and AirPods have been available to pre-order since last week, with deliveries to begin this Friday.
  • Apple Store pickup is temporarily unavailable, but the option should return on launch day, and there often ends up being surprise in-store availability.
  • The new iPhones and Apple Watches will be on display at Apple Stores on launch day.
  • Cook and other Apple executives, such as marketing chief Greg Joswiak and retail chief Deirdre O'Brien, typically make an appearance at Apple Fifth Avenue in New York City on launch day. It is unclear if Cook has traveled to India this time instead, given the image he shared, or if he is sticking with New York.

Stay tuned for our series of iPhone 17 and iPhone Air how-to articles, and much more.

Related Roundups: iPhone 17, iPhone 17 Pro, iPhone Air
Tags: Apple Store, Tim Cook
Buyer's Guide: iPhone 17 (Neutral), iPhone 17 Pro (Caution), iPhone Air (Neutral)
Related Forum: iPhone

Popular Stories

Tim Cook Apple Logo

Apple Event Today: Tim Cook Kicks Things Off With 'Good Morning' Video

Monday June 8, 2026 6:42 am PDT by
Ahead of the WWDC 2026 keynote at 10 a.m. Pacific Time today, Apple CEO Tim Cook has shared a short video in which country singer Lainey Wilson, actress Rhea Seehorn, DJ and producer Zedd, and other celebrities say "good morning" in various ways. "I think I'll say it the way I always say it," concludes Cook. Apple's hardware engineering chief John Ternus becomes CEO on September 1, so...
Read Full Article • 127 comments
tim cook wwdc 2026

Tim Cook Delivers Farewell Remarks at His Last Apple Keynote as CEO

Monday June 8, 2026 2:42 pm PDT by
Tim Cook closed out what is expected to be his last keynote as Apple's chief executive officer today with some emotive final remarks. Wrapping up a pre-recorded video message, Cook reflected on his tenure at the company. "Some of the highlights of my time as CEO have been events like this, sharing powerful new tools with all of you," he said, adding that what developers create with Apple's...
Read Full Article • 87 comments
Apple Logo Cash Feature Blue

Tim Cook Says Apple Price Increases Are 'Unavoidable' Due to Memory Costs

Wednesday June 17, 2026 2:08 pm PDT by
Apple is raising its prices to offset the high cost of memory and storage, CEO Tim Cook told The Wall Street Journal. Apple is no longer able to absorb the increased prices and will need to pass some of the cost on to consumers. "Unfortunately, price increases are unavoidable," said Cook. "We're doing our best to mitigate the huge increases that are being passed to us, and we've been trying...
Read Full Article • 569 comments

Top Rated Comments

jz0309 Avatar
jz0309
10 months ago
I will be at my local Apple Store at 1pm to get my orange 17PM, very excited!
Score: 15 Votes (Like | Disagree)
CharlesShaw Avatar
CharlesShaw
10 months ago
So there you have it, folks. Are you team Pro or team Air? Let us know in the comments below which team you'll be supporting in this year's iPhonedrome Battle Extravaganza.
Score: 7 Votes (Like | Disagree)
A
arc of the universe
10 months ago
art imitating life.
nice, physical, 3D representations of the choice that faces new iPhone buyers.
chunky Pro, or, sleek Air.
Score: 4 Votes (Like | Disagree)
A
ab2c4
10 months ago
How times have changed. When my wife and I got 15's if you hadn't pre ordered by now you weren't getting a phone until November. I just went on the Apple shopping app and our local Apple store still has Orange 17 Pro's available for store pickup tomorrow. That's insane.
Score: 3 Votes (Like | Disagree)
D
DelayedGratificationGene
10 months ago

I will be at my local Apple Store at 1pm to get my orange 17PM, very excited!
Very exciting is right. Since you never are apart from your iPhone it’s like upgrading your best friend! Enjoy!
Score: 3 Votes (Like | Disagree)
D
dbc34
10 months ago
I wish Apple would have the displays up the day after the announcement so we could put our hands on them that much sooner.. I’d be more willing to preorder if I knew what I was actually getting.
Score: 2 Votes (Like | Disagree)
Read All Comments