EU Questions Apple on Fraud Prevention After Forcing Support for Riskier App Distribution - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

EU Questions Apple on Fraud Prevention After Forcing Support for Riskier App Distribution

The European Union is planning to query major tech companies like Apple, Google, Microsoft, and Booking.com on whether they are doing enough to prevent online financial fraud, reports Financial Times.

App Store vs EU Feature 2
European Commission tech leader Henna Virkkunen told Financial Times that the EC will ask the three tech companies for information on their efforts to block online scams that aim to steal money from Europeans. She said that financial scams are a new priority for the EC, with the commission looking to confirm that tech companies "take all their efforts to detect and prevent" fraudulent activity.

Virkkunen plans to look at how Apple and Google handle fake apps in their App Stores, like fake bank apps. Google and Microsoft will be asked about fake search results in Google Search and Bing, while Booking.com will be queried about fake listings.

The EC is just asking for information at this point, but there could be an investigation that leads to fines. The Digital Services Act allows for penalties up to six percent of a company's annual global turnover.

In a statement to MacRumors, Apple said that it has continually improved its antifraud measures to keep consumers safe from ever-evolving fraud tactics. Apple also pointed out the hypocrisy of the EU's fraud investigation when EU law mandates support for alternative app marketplaces that can skirt Apple's antifraud protections.

As digital threats have evolved in scope and complexity over the years, Apple has expanded its antifraud initiatives to address these challenges and protect users. Every day, teams across Apple monitor and investigate fraudulent activity and utilize sophisticated tools to stop bad actors. Unfortunately, the European Commission is undermining our efforts by forcing Apple to allow alternative app distribution and payments, despite warnings that this puts users at greater risk of fraud and scams. While the regulator focuses on issuing misguided and counterproductive threats of investigation and fines, we will continue to advocate for the safety and security of our users.

Apple shares yearly reports on how its App Store review process prevents fraud and keeps consumers safe. In 2024, Apple said that the ‌App Store‌ prevented over $2 billion in fraudulent transactions. Over 146,000 developer accounts were terminated over fraud concerns, and 1.9 million ‌App Store‌ submissions were rejected due to security, reliability, and user experience concerns, including privacy violations and fraud concerns.

In the European Union, Apple is required to support third-party app marketplaces that allow consumers to install apps outside of the ‌App Store‌. Apple has a Notarization process that checks apps for "egregious fraud," but there are far fewer rules that non-App Store apps have to follow. Apple has continuously argued that the Digital Markets Act and alternative app marketplaces in the EU expose users to fraud and weaken Apple's security standards.

Note: Due to the political or social nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Popular Stories

Apple Creator Studio iWork suite

Apple Pulls Keynote, Pages and Numbers From App Store [Update: Back]

Thursday October 22, 2026 11:01 am PDT by
Apple has temporarily removed Keynote, Pages, and Numbers from the App Store, just after releasing an update that added iPhone Duo support and a new Intelligent Assistant. It is not clear if the apps were removed intentionally, or if it is a bug. Apple has not said when the apps will be reinstated, but if it was in error, they should return soon. Update: The Mac versions are back without...
iPhone Duo Apps feature

Apple Reveals More Than 50 Apps That Will Be Updated for iPhone Duo

Thursday October 22, 2026 6:04 am PDT by
Apple today highlighted more than 50 third-party App Store apps that are or will soon be fully optimized for the iPhone Duo and its various layouts and poses. You can hold the iPhone Duo and set it down in a number of ways, such as partially folded like a book, placed down on a surface, or standing on its edges: With the Netflix app, for example, Apple said iPhone Duo users can scroll...
homeview siri ai

Apple HomeView Won't Be Available in the European Union

Tuesday October 13, 2026 6:09 am PDT by
Apple's new HomeView smart home hub will not be available in the European Union because Siri AI is currently unavailable on iOS in the region, the company said today. Apple said it is "working constructively with the EU in an attempt to find a path forward," but provided no timeline for EU availability. It costs $299 in the U.S. and launches on November 13 in eight countries around the...

Top Rated Comments

MacUserFella Avatar
15 months ago
EU: Apple, you have to allow third party app stores!

Apple: But that would decrease security

EU: Don’t care, just do it

*2 years later (I think)*

EU: These third party app stores are attracting dangerous apps, decreasing the user’s security

Apple: holy canoly
Score: 59 Votes (Like | Disagree)
rorschach Avatar
15 months ago
“It’s MY phone and I can do whatever I want with it!”

“Why aren’t you protecting me?!”
Score: 34 Votes (Like | Disagree)
k1121j Avatar
15 months ago
Are you serious! The EU wanted the Wild West of app stores, let those app stores deal with it. Not Apples problem in my opinion.
Score: 31 Votes (Like | Disagree)
15 months ago

Kind of silly but I get it. Yes Apple should allow 3rd party app stores and side loading. But asking them to stop this is silly, the entire point is it's your phone and you should be allowed to do what you want with it without Apple telling you what you can and cannot do. It's my phone and if I wanna install something I should be allowed to.
“‘It’s my phone, I should install anything’” is like buying a house in a gated community and demanding they bulldoze the gate but keep the 24/7 security and landscaping. Apple’s walls are part of what you purchased. If you want the open prairie, there are Android acres. Don’t ask the gardener to tear down the fence and still guarantee pest-free roses.
Score: 29 Votes (Like | Disagree)
jz0309 Avatar
15 months ago

Virkkunen plans to look at how Apple and Google handle fake apps in their App Stores, like fake bank apps.
what are they doing with the alternative app stores, like Epic and such? leave them alone because they are safe?
Score: 21 Votes (Like | Disagree)
15 months ago
So which is it EU , you ask Apple if they are doing enough against fraud and also ask Apple to open iOS to stores susceptible to fraud . Clowns
Score: 20 Votes (Like | Disagree)
Latest Stories
Early Apple Black Friday Deals on Apple Watch, MacBook Air, and More
Early Apple Black Friday Deals on Apple Watch, MacBook Air, and More
19 hours ago
'Backglow' Lets You Customize New MacBook Pro's Glowing Apple Logo
'Backglow' Lets You Customize New MacBook Pro's Glowing Apple Logo
19 hours ago
Top Stories: Apple Product Launches, iOS 27.3 Beta, and More
Top Stories: Apple Product Launches, iOS 27.3 Beta, and More
1 day ago
More Fun iPhone Duo Apps: 30 New Picks to Try
More Fun iPhone Duo Apps: 30 New Picks to Try
2 days ago
Hands-On With Apple's New OLED Touchscreen MacBook Pro
Hands-On With Apple's New OLED Touchscreen MacBook Pro
2 days ago
Apple Store With All-New Design Opening Soon in Southern California
Apple Store With All-New Design Opening Soon in Southern California
2 days ago
Control the Glowing Apple Logo on Your New MacBook Pro
Control the Glowing Apple Logo on Your New MacBook Pro
2 days ago
Apple Shares New 'Apple Card: Apply and Use in Minutes' Ad
Apple Shares New 'Apple Card: Apply and Use in Minutes' Ad
2 days ago
Apple Says More Than 100,000 Apps Optimized for iPhone Duo, Here's What's Still Missing
Apple Says More Than 100,000 Apps Optimized for iPhone Duo, Here's What's Still Missing
2 days ago
Early Black Friday Deals Kickoff With Steep Discounts on Apple Watch Ultras and More
Early Black Friday Deals Kickoff With Steep Discounts on Apple Watch Ultras and More
2 days ago
The MacRumors Show: iOS 27.3 Looks Like a Huge Update
The MacRumors Show: iOS 27.3 Looks Like a Huge Update
2 days ago
Best Buy's Black Friday Event Begins With Sitewide Savings on Apple, TVs, More
Best Buy's Black Friday Event Begins With Sitewide Savings on Apple, TVs, More
2 days ago
Apple Releasing Yet Another Two New Products Next Week
Apple Releasing Yet Another Two New Products Next Week
2 days ago
MacBook Air Drops to Lowest Price in Months With Amazon's $250 Discount
MacBook Air Drops to Lowest Price in Months With Amazon's $250 Discount
2 days ago
Apple Rumored to Drop the iPhone's Action Button Next Year
Apple Rumored to Drop the iPhone's Action Button Next Year
2 days ago
Apple's Extended Return Policy Now in Effect for 2026 Holiday Season
Apple's Extended Return Policy Now in Effect for 2026 Holiday Season
2 days ago
Apple Music Classical Updated With New Icon and Refreshed Design
Apple Music Classical Updated With New Icon and Refreshed Design
2 days ago
OLED iPad Mini, M6 iMac, and New MacBook Pros Available From Today
OLED iPad Mini, M6 iMac, and New MacBook Pros Available From Today
2 days ago
Apple Surveys iPhone Duo Buyers About Crease and Camera
Apple Surveys iPhone Duo Buyers About Crease and Camera
3 days ago
Apple's First Touchscreen Mac is Now Arriving to Customers
Apple's First Touchscreen Mac is Now Arriving to Customers
3 days ago
Claude Gets Personal Finance Feature With Bank Account Linking
Claude Gets Personal Finance Feature With Bank Account Linking
3 days ago
Apple Arcade Adds Crossy Road Rush and NBA 2K27
Apple Arcade Adds Crossy Road Rush and NBA 2K27
3 days ago
Apple's New HomeView Smart Home Hub: Here's How Much RAM It Has
Apple's New HomeView Smart Home Hub: Here's How Much RAM It Has
3 days ago
iPad Mini vs. iPad Air Buyer's Guide: Now Just $50 Apart
iPad Mini vs. iPad Air Buyer's Guide: Now Just $50 Apart
3 days ago
First iOS 27.3 and macOS Golden Gate 27.3 Public Betas Now Available
First iOS 27.3 and macOS Golden Gate 27.3 Public Betas Now Available
3 days ago
Apple Announces a New Mac Sales Record
Apple Announces a New Mac Sales Record
3 days ago
Paid $200 for Logic Pro? Apple Says You Won't Get This New Feature
Paid $200 for Logic Pro? Apple Says You Won't Get This New Feature
3 days ago
Instagram's Edits Video Editor is Now Available on Mac
Instagram's Edits Video Editor is Now Available on Mac
3 days ago
Prevent Siri and Search From Accessing Specific iPhone Apps
Prevent Siri and Search From Accessing Specific iPhone Apps
3 days ago
Best Early Black Friday Deals on iPhone 18 Pro and iPhone Duo
Best Early Black Friday Deals on iPhone 18 Pro and iPhone Duo
3 days ago