Apple's online store in the U.S. is suddenly offering a pack of four AirTags for just $29, which is the same price as a single AirTag.
This is likely a pricing error, and it is unclear if orders will be fulfilled. Apple has not discounted the AirTag four-pack in any other countries that we checked.
Delivery estimates are already pushing into late November to early December, suggesting that many customers are attempting to take advantage of the deal.
Bloomberg's Mark Gurman said Apple was planning to release an AirTag 2 in mid-2025, but that did not happen. The current AirTag was released in April 2021.
For those unfamiliar with the AirTag, it is a Bluetooth accessory that you can attach to items like a backpack and keys, and you can then track the location of those items in the Find My app across the iPhone, iPad, Mac, Apple Watch, and iCloud.com. Similar item trackers are sold by brands like Tile, Samsung, Chipolo, and Pebblebee.
Update: Apple has reverted the price of the AirTag four-pack to the usual $99.
It is still unclear if any of the $29 orders will be fulfilled. Some customers said their orders now show a price of $99, but it is a fluid situation.
In its U.S. sales policy, Apple says it "reserves the right to change prices for products at the Apple Store at any time, and to correct inadvertent pricing errors."
The policy also says "Apple may refuse or cancel any order or limit order quantity."
Update 2: Apple has cancelled many of the orders, but some customers managed to receive their discounted AirTag four-pack via in-store pickup or courier delivery.
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