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Apple Shows Off a Key Reason to Upgrade to the iPhone 17

Saturday February 7, 2026 9:26 am PST by Joe Rossignol

Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie.

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iPhone 17 Pro: Smart Group Selfies Apple

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"Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone 17 and the iPhone Air have the same Center Stage front camera with this functionality.

Apple provided more details in its iPhone 17 press releases last year:

Users no longer have to rotate their iPhone to take a landscape selfie — they can now take photos and videos in portrait or landscape while holding their iPhone vertically, enabling a more comfortable, secure grip and centred gaze. For group shots, Center Stage for photos uses AI to automatically expand the field of view and can rotate from portrait to landscape to include everyone in the frame.

All four of the latest iPhone models are equipped with an 18-megapixel Center Stage front camera with a square image sensor.

Related Roundup: iPhone 17

Buyer's Guide: iPhone 17 (Neutral)

Related Forum: iPhone

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Top Rated Comments

10 months ago

If this truly constitutes a “key reason to upgrade”, it also points out there is little reason to do so for most people 🤷‍♂️

Score: 23 Votes (Like | Disagree)

10 months ago

Is this the peak of human civilization?

Attachment Image

Score: 21 Votes (Like | Disagree)

10 months ago

Yeah no

Score: 19 Votes (Like | Disagree)

10 months ago

The fact that some people are mocking this in the comments is a strong indicator of how disconnected they are from what users want/like.

On the contrary. We are fully aware. Just not particularly excited about the rampant narcissism it (combined with social media) represents.

Score: 15 Votes (Like | Disagree)

10 months ago

If this is "innovation" and "marketing", Apple is doomed.
I hate the no-rotate on my 17 Pro. I still rotate it because of how my arm is designed.

Score: 12 Votes (Like | Disagree)

The Aletheophile

10 months ago

cause older iPhone CPUs don't have enough power to auto rotate, gate keeping features to the latest iPhone, remember to upgrade!

the sensor is different

Score: 11 Votes (Like | Disagree)

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