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Apple Launching New 'Sales Coach' App

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Apple plans to launch a rebranded "Sales Coach" app on the iPhone and iPad later this month, according to a source familiar with the matter.

Apple Sales Coach App
"Sales Coach" will arrive as an update to Apple's existing "SEED" app, and it will continue to provide sales tips and training resources to Apple Store and Apple Authorized Reseller employees around the world. For example, there are articles and videos highlighting everything from reasons to upgrade to a newer iPhone to popular iPad features.

Apple is aiming to release the "Sales Coach" app on Monday, February 23, our source said. It will have two major changes compared to the "SEED" app, including an all-new Liquid Glass design, and later an AI chatbot that can provide Apple Store and Apple Authorized Reseller employees with sales tips and product information.

When it arrives in a later update, the chatbot will be accessible from the "Ask" tab in the app, and employees will be able to ask it various Apple product knowledge questions. For example, they could ask about the iPhone Air's key features, or inquire about how the Instant Hotspot feature on the Mac works. We have not confirmed if the chatbot uses Apple's own large language model, or if it relies on a third-party platform.

"Sales Coach" is also rolling out on the web at salescoach.apple.com. It is an internal tool for Apple sales partners, so it is not publicly accessible.

Apple Launching New %E2%80%98Sales Coach%E2%80%99 App Feature
A similar public-facing chatbot has been rolling out in the Apple Support app.

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Top Rated Comments

G
goonie4life9
20 weeks ago
I feel for the store employees, who are going to be further limited in what they can say by a bot that cannot properly interpret context. We're moving so far away from genuine human connection.
Score: 19 Votes (Like | Disagree)
jayducharme Avatar
jayducharme
20 weeks ago
What disturbs me about this is the term "Sales Coach". Apple Stores didn't used to be focused on sales. It was a unique place to go with cool products and a knowledgeable staff. The idea was that by listening to you and treating you like a genuine person, they could help you in some way. That help could result in a purchase of an Apple product, but the staff wasn't necessarily there to "sell" you anything.
Score: 18 Votes (Like | Disagree)
JilzVT Avatar
JilzVT
20 weeks ago

I feel for the store employees, who are going to be further limited in what they can say by a bot that cannot properly interpret context. We're moving so far away from genuine human connection.
"I can certainly understand how frustrating that must be for you..." - just be a genuine human and fix my issue
Score: 9 Votes (Like | Disagree)
R
riverguide
20 weeks ago
If OS 27 does not improve on legibility, I will need a Purchase Coach to remain a fruit company customer. 😊
Score: 7 Votes (Like | Disagree)
R
ricketysquire
20 weeks ago

"I can certainly understand how frustrating that must be for you..." - just be a genuine human and fix my issue
Im so sick of that generic meaningless platitudes, just solve my issue. This is what happens when businesses become so big where the people that make the decisions and the people that serve the customer are universes apart. These businesses need to be broken up, we need smaller and mid-sized businesses to serve customers, we need management that understands the reality of sales, service and support.
Score: 6 Votes (Like | Disagree)
macaddiict Avatar
macaddiict
20 weeks ago
It's hard to accept, but the Apple we used to know is clearly dead. Bad design, untrustworthy software, and "sales" apps rather than focusing on the experience.

Apple came back from the brink of death by focusing on what people want, and giving an excellent, memorable experience. Now we have clipart subscriptions and chatbot-trained store employees.
Score: 5 Votes (Like | Disagree)
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