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Report: Meta Revives Smartwatch Plans to Take On Apple Watch

Meta is set to release its first smartwatch this year featuring health-tracking and built-in Meta AI, reports The Information.

Meta
The smartwatch, which would compete directly with Apple Watch and other brands, is the result of a revived project that Meta canceled in 2022 amid broader spending cuts at its Reality Labs hardware division.

The original project involved plans to release three different camera-equipped watch models, but it doesn't sound like they will be part of the company's future product lineup. The new watch is code-named "Malibu 2."

The smartwatch could arrive alongside Meta's updated Ray-Ban smart glasses – which could reportedly include facial recognition – and it sounds like they will almost definitely appear before a pair of mixed reality glasses that the company has also been developing.

Internally code-named "Phoenix," the MR glasses are said to have been delayed until 2027. Meta executives are said to have grown concerned that launching too many devices in quick succession could confuse customers, hence the delay.

Last year, the Facebook parent company launched its Ray-Ban Display AR glasses, which apparently proved so popular that Meta had to delay an international rollout. Those glasses use a neural wristband for its gestural interface, so it's possible the new smartwatch could potentially take over those controls.

Meanwhile, Bloomberg recently reported that Apple is developing rival smart glasses, an AI pin, and AirPods with cameras, all of which will connect to the iPhone and will interface with the smarter version of Siri that's in the works.

Apple is targeting a 2027 launch for the glasses, and the AI pin could arrive in the same year, if development continues. The new AirPods could arrive as soon as this year.

Related Roundup: Apple Watch 12
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Top Rated Comments

repoman016 Avatar
8 months ago
Maybe its just me but Meta is one of those names when I hear I go yuck.....facebook...How do people continue to support them?
Score: 23 Votes (Like | Disagree)
8 months ago
Everyone hates Meta and uses their products mainly out of habit, because friends use them, and convincing many friends to switch is a difficult operation. Besides, Meta is a known thief; we know what to expect from him. Zuckerberg's only successes are with companies he bought and didn't participate in. I remember his Facebook Phone, but that was a spectacular failure. Good luck, Meta, you'll need it.
Score: 20 Votes (Like | Disagree)
Moonjumper Avatar
8 months ago
Meta have already cancelled the project once, and cancel many other projects. It makes buying any of their products a big risk if the purchase requires long term support to be useful.
Score: 9 Votes (Like | Disagree)
srl7741 Avatar
8 months ago
Meta and Facebook should just change their name to "Spywear".

Start fresh
Score: 8 Votes (Like | Disagree)
8 months ago
I know Meta has a lot of money but I just have a hard time taking them seriously especially after their last announcement/demo presentation for their glasses where almost nothing in the demos worked 😕
Score: 7 Votes (Like | Disagree)
8 months ago
Apple should double down on first-party wearables as accessory devices are the key to keeping the iPhone as the halo and ecosystem lock-in device for users. This whole category remains ripe for the taking, but Apple seems too cautious here. Some ideas to do that include changing up the Apple Watch design, even in a one-off “edition” model; pushing out some of the AI devices such as the Ray-Ban competitor glasses ASAP; and getting serious about lower-cost fitness tracker bands like Whoop or rings like Oura for folks that don’t want to wear an Apple Watch all day. You’re a hardware company, people love your hardware, do more hardware.
Score: 7 Votes (Like | Disagree)