Samsung Launches Galaxy S26 Ultra With Built-In Privacy Display and New AI Features - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Samsung Launches Galaxy S26 Ultra With Built-In Privacy Display and New AI Features

Samsung today announced its newest flagship smartphones, the Galaxy S26, S26+, and S26 Ultra. Samsung's latest devices are focused on AI, and Samsung says they have the most "intuitive, proactive, and adaptive Galaxy AI features" to date.


The 6.3-inch Galaxy S26 is Samsung's smallest and most affordable smartphone, followed by the 6.7-inch Galaxy S26+. The 6.9-inch Galaxy S26 Ultra is the high-end model. All three devices feature OLED displays, but only the Ultra works with the S Pen stylus.

samsung s26 ultra home
New to the Galaxy S26 Ultra is a built-in "Privacy Display" that makes it harder to view what's on the screen when looking at the phone from a side angle. It's clear when looking at it head on, but someone sitting next to you will have a hard time seeing your phone's display. Privacy Display works at the pixel level, controlling how pixels disperse light. It can be set to activate only for certain apps or situations like entering a PIN, and there are partial and maximum privacy options.

samsung s26 ultra privacy
Samsung's Galaxy S26 Ultra has the best camera lineup, featuring a 200-megapixel wide lens, a 50-megapixel ultra wide lens, and two telephoto lenses. The 10-megapixel telephoto lens has 3x optical zoom, while the 50-megapixel telephoto lens features 5x optical zoom and 10x "optical quality" zoom.

There's a new Nightography feature for clearer video in low lighting conditions, and several AI photo features. Photo Assist lets users describe the change they want to make to a photo, from restoring missing elements to removing objects. It can also change a photo from day to night, or change a person's outfit.

Creative Studio uses sketches, photos, or prompts to create and edit AI-generated visuals like stickers, wallpapers, and invitations.

samsung s26 ultra hand
The smartphones use Qualcomm's Snapdragon 8 Elite Gen 5 chip, which Samsung says is 19 percent faster than the prior-generation CPU in the Ultra. The GPU is 24 percent faster, and there's a 39 percent improvement in neural processing. The Ultra model also includes an updated vapor chamber with thermal material at the sides of the processor to better dissipate heat. Samsung says the processor also includes a "ProScaler" feature that improves image scaling for photos and videos.

Most models feature 12GB RAM, though the 1TB Ultra model has 16GB. Samsung added faster charging, and the device is able to charge to 75 percent in 30 minutes. Wireless charging at up to 25W is supported.

samsung s26 ultra rear
Along with the previously mentioned photo editing AI features, there are several other AI additions.

  • Now Nudge - Now Nudge offers suggestions to help users avoid distractions. If someone asks for photos from a recent event, the Galaxy S26 can automatically suggest them so there's no need to switch apps and search for them.
  • Now Brief - Samsung's daily AI-powered briefing is more proactive and more personalized, and it is able to surface reminders for important events based on personal context.
  • Circle to Search - Circle to Search supports improved multi-object recognition so it can identify and locate multiple items in an image.
  • Call Screening - Call screening detects unknown callers and asks them why they called, summarizing the information.
  • Privacy Alerts - Machine learning notifies users when apps with device admin privileges unnecessarily try to access sensitive data.
  • Private Album - With private album, users can hide select photos and videos without creating a separate folder or signing into a Samsung account.
  • Bixby - Bixby serves as a conversational device agent that can adjust settings or help users with troubleshooting.
  • Other chatbots - Galaxy users can choose other chatbots like Gemini and Perplexity, which can be activated with a button press or voice prompt.
  • Background processing - The Galaxy S26 series can handle multi-step tasks in the background, which allows AI agents to complete tasks while the user does something else.

Samsung also introduced the Galaxy Buds4 and Buds4 Pro, which are designed to be used with the Galaxy S26 devices. The Galaxy Buds4 earbuds feature an updated fit and improved sound quality. The Buds4 Pro include Active Noise Cancellation, upgraded Adaptive EQ, an option for accepting or declining calls with head gestures, and support for activating AI agents.

Pre-orders for the new Samsung smartphones are available starting today, with a launch to follow on March 11. The Galaxy S26 starts at $899.99, the Galaxy S26+ starts at $1,099.99, and the Galaxy S26 Ultra starts at $1,299.99. The Galaxy Buds4 are also available for pre-order starting today.

Note: MacRumors is an affiliate partner with Samsung. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Tag: Samsung

Popular Stories

samsung canada iphone duo ad

Samsung Mocks iPhone Duo Display Cracks in New Ad Campaign

Friday October 30, 2026 10:20 am PDT by
Samsung this week launched an advertising campaign mocking the display issues some people have had with the iPhone Duo. In an Instagram post on its Canadian account, Samsung shared several images showing a bright line through the spot where iPhone Duo models have been experiencing display problems. There are three images, each with different text: Folding is nothing new to us Foldi...
duo aquarium

More Fun iPhone Duo Apps: 30 New Picks to Try

Friday November 6, 2026 3:27 pm PST by
When the iPhone Duo launched, we shared a list of some of the fun apps developers created for the new form factor. Two weeks out, developers are continuing to come up with fresh ideas, so we thought we'd share some of our favorites. Games Marbles Unhinged ($2.99) - Marbles Unhinged is a marble maze designed for the Duo. When you fold it, the floor turns into a ramp. If you stand the top...
apple pro tell logo

Apple Launching Five New Products Today

Thursday November 5, 2026 12:59 am PST by
Apple is launching five new products on Friday, November 6, following pre-orders that opened last week, including its first touchscreen MacBook Pro models. The following new products will be available from today: iPad mini with OLED display and A20 Pro chip iMac with M6 chip 14-inch MacBook Pro with M6 chip 14-inch MacBook Pro with OLED touchscreen 16-inch MacBook Pro with OLED...

Top Rated Comments

9 months ago
That privacy display feature sounds neat.
Score: 62 Votes (Like | Disagree)
9 months ago
We’ve come full-circle to where bad viewing angles are now a high-tech feature.
Score: 42 Votes (Like | Disagree)
ThisIsMike Avatar
9 months ago
Hey Cupertino, start your photocopiers!

Seriously - I'm sorry, but the privacy screen - and the way it's implemented - THAT is a game changer. I didn't even know it was possible, as I just assumed it required the special screen protector overlay. Since it clearly doesn't, my next question is, WHAT TOOK THEM SO LONG!?! I'm very curious as to how this works exactly. (lol, was the tech of this explained in the video? I jumped around.)

Apple better get a move on this. This is the first time I've ever seen a feature from Samsung (or anyone else) that made me genuinely want the other device, which is, how shall we say, A PROBLEM.

I think that screen, combined with the way more and more phones are jumping ahead in terms of AI utilization, creates a very tangible threat to the iPhone's dominance... I'm a loyalist, but others are not, and Apple should be concerned. Hopefully the next year will provide the AI improvements needed, but that privacy screen - DAMN, son.
Score: 38 Votes (Like | Disagree)
9 months ago
This screen technology is genuinely groundbreaking and has me excited like a child
Score: 26 Votes (Like | Disagree)
iSalameee Avatar
9 months ago
This is great, hopefully apple brings the privacy feature over. Love competition
Score: 21 Votes (Like | Disagree)
9 months ago
This sounds more evolutionary than revolutionary. However, the privacy display is pretty nifty.
Score: 21 Votes (Like | Disagree)
Latest Stories
Siri AI Rumored to Become 'More Like an Agent' as Early as Next Year
Siri AI Rumored to Become 'More Like an Agent' as Early as Next Year
10 hours ago
Apple Taking New Approach to Developing iOS 28 and macOS 28
Apple Taking New Approach to Developing iOS 28 and macOS 28
12 hours ago
Early Apple Black Friday Deals on Apple Watch, MacBook Air, and More
Early Apple Black Friday Deals on Apple Watch, MacBook Air, and More
1 day ago
'Backglow' Lets You Customize New MacBook Pro's Glowing Apple Logo
'Backglow' Lets You Customize New MacBook Pro's Glowing Apple Logo
1 day ago
Top Stories: Apple Product Launches, iOS 27.3 Beta, and More
Top Stories: Apple Product Launches, iOS 27.3 Beta, and More
2 days ago
More Fun iPhone Duo Apps: 30 New Picks to Try
More Fun iPhone Duo Apps: 30 New Picks to Try
2 days ago
Hands-On With Apple's New OLED Touchscreen MacBook Pro
Hands-On With Apple's New OLED Touchscreen MacBook Pro
2 days ago
Apple Store With All-New Design Opening Soon in Southern California
Apple Store With All-New Design Opening Soon in Southern California
2 days ago
Control the Glowing Apple Logo on Your New MacBook Pro
Control the Glowing Apple Logo on Your New MacBook Pro
2 days ago
Apple Shares New 'Apple Card: Apply and Use in Minutes' Ad
Apple Shares New 'Apple Card: Apply and Use in Minutes' Ad
2 days ago
Apple Says More Than 100,000 Apps Optimized for iPhone Duo, Here's What's Still Missing
Apple Says More Than 100,000 Apps Optimized for iPhone Duo, Here's What's Still Missing
2 days ago
Early Black Friday Deals Kickoff With Steep Discounts on Apple Watch Ultras and More
Early Black Friday Deals Kickoff With Steep Discounts on Apple Watch Ultras and More
2 days ago
The MacRumors Show: iOS 27.3 Looks Like a Huge Update
The MacRumors Show: iOS 27.3 Looks Like a Huge Update
2 days ago
Best Buy's Black Friday Event Begins With Sitewide Savings on Apple, TVs, More
Best Buy's Black Friday Event Begins With Sitewide Savings on Apple, TVs, More
3 days ago
Apple Releasing Yet Another Two New Products Next Week
Apple Releasing Yet Another Two New Products Next Week
3 days ago
MacBook Air Drops to Lowest Price in Months With Amazon's $250 Discount
MacBook Air Drops to Lowest Price in Months With Amazon's $250 Discount
3 days ago
Apple Rumored to Drop the iPhone's Action Button Next Year
Apple Rumored to Drop the iPhone's Action Button Next Year
3 days ago
Apple's Extended Return Policy Now in Effect for 2026 Holiday Season
Apple's Extended Return Policy Now in Effect for 2026 Holiday Season
3 days ago
Apple Music Classical Updated With New Icon and Refreshed Design
Apple Music Classical Updated With New Icon and Refreshed Design
3 days ago
OLED iPad Mini, M6 iMac, and New MacBook Pros Available From Today
OLED iPad Mini, M6 iMac, and New MacBook Pros Available From Today
3 days ago
Apple Surveys iPhone Duo Buyers About Crease and Camera
Apple Surveys iPhone Duo Buyers About Crease and Camera
3 days ago
Apple's First Touchscreen Mac is Now Arriving to Customers
Apple's First Touchscreen Mac is Now Arriving to Customers
3 days ago
Claude Gets Personal Finance Feature With Bank Account Linking
Claude Gets Personal Finance Feature With Bank Account Linking
3 days ago
Apple Arcade Adds Crossy Road Rush and NBA 2K27
Apple Arcade Adds Crossy Road Rush and NBA 2K27
3 days ago
Apple's New HomeView Smart Home Hub: Here's How Much RAM It Has
Apple's New HomeView Smart Home Hub: Here's How Much RAM It Has
3 days ago
iPad Mini vs. iPad Air Buyer's Guide: Now Just $50 Apart
iPad Mini vs. iPad Air Buyer's Guide: Now Just $50 Apart
3 days ago
First iOS 27.3 and macOS Golden Gate 27.3 Public Betas Now Available
First iOS 27.3 and macOS Golden Gate 27.3 Public Betas Now Available
3 days ago
Apple Announces a New Mac Sales Record
Apple Announces a New Mac Sales Record
3 days ago
Paid $200 for Logic Pro? Apple Says You Won't Get This New Feature
Paid $200 for Logic Pro? Apple Says You Won't Get This New Feature
3 days ago
Instagram's Edits Video Editor is Now Available on Mac
Instagram's Edits Video Editor is Now Available on Mac
3 days ago