Hello, MacBook Neo: Apple Showcases All-New $599 MacBook in Videos
Apple today unveiled the colorful new MacBook Neo, which has a "breakthrough" starting price of just $599 in the United States. MacBook Neo features a 13-inch display, an A18 Pro chip with Apple Intelligence support, 256GB and 512GB storage options, dual speakers on the left and right sides of the laptop, and more.
Apple has shared a "Hello, MacBook Neo" video showing off the laptop:
There is also a shorter TV ad for the MacBook Neo:
To learn more about the MacBook Neo, read our coverage of Apple's announcement, and stay tuned for our own hands-on photos and much more.
MacBook Neo can be pre-ordered now on Apple.com, and it launches Wednesday, March 11.
Popular Stories
Apple today dramatically increased device prices across multiple product lines.
Subscribe to the MacRumors YouTube channel for more videos.
After temporarily taking it down earlier today, Apple's online store is back up with a series of product price increases. The changes are as follows:
HomePod mini: $129, up from $99 (+$30)
HomePod: $349, up from $299 (+$50)
Apple TV: $199, up from...
Apple today announced that it is raising prices on many products, including the MacBook Neo, which now starts at $699 in the United States.
The price increases are due to the ongoing memory chip shortage, which has led to skyrocketing prices for the RAM and SSD storage used in products like the MacBook Neo. Companies such as OpenAI and Meta have been purchasing large amounts of memory chips ...
Apple today began selling refurbished MacBook Neo units through its Certified Refurbished store, a day after raising prices on the laptop and several other products.
The refurbished MacBook Neo is available in all four colors, Silver, Citrus, Indigo, and Blush, in both configurations. The base model with 256GB of storage starts at $599, while a higher end version with Touch ID and 512GB...
