With the second beta of iOS 26.5, Apple is continuing to prepare for ads in the Apple Maps app. There's a new splash screen in the app that says it will display ads based on approximate location, current search terms, or a view of the map when searching. Ads will also be shown in the "Suggested Places" section that was added in the first beta.
Apple says that advertising information is not linked to an Apple Account to preserve user privacy, so ads viewed and interacted with will not be associated with an Apple Account. Data is not collected or stored by Apple and not shared with third parties, according to Apple.
Signs of ads in the Maps app were spotted in the first beta, but iOS 26.5 testers could start seeing ads with the second beta. It's not yet clear if Apple has just implemented the splash screen, or if ads are going to begin showing up in the near future.
Apple announced plans to introduce ads for the Maps app back in March, with ads set to roll out to the public "this summer." Apple plans to include ads in the Maps app on iPhone, iPad, and Mac in the United States and Canada.
Ads in Apple Maps will have an "Ad" label, much like ads in the App Store.
Apple released iOS 26.5 yesterday with a new Suggested Places feature in the Apple Maps app, which is a precursor to the ads that Apple plans to start showing later this year. There was some confusion over whether ads are live, but as of now, the Apple Maps app still doesn't have ads.
Apple did start laying the groundwork for ads in iOS 26.5 and tested a splash screen, but no ads appeared...
Apple today seeded new release candidate versions of upcoming iOS 26.5 and iPadOS 26.5 updates to developers for testing purposes, with the software coming five days after the first RC. It's not clear what's changed in the second RC, but Apple typically sends out another candidate if there are bugs that need to be addressed.
Registered developers can download the betas from the Settings app ...
Apple today released iOS 26.5 and iPadOS 26.5, the newest updates to the iOS 26 and iPadOS 26 operating systems. The software comes nearly two months after Apple released iOS 26.4 and iPadOS 26.4.
The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. Apple has also released iOS 15.8.8, iOS 16.7.16, iOS 18.7.9, and...
As much as Cook has been a good CEO for the most part, every now and then he falls back into COO mode and comes up with something that makes financial sense but that a good CEO should veto for the bigger picture of the brand and the customer experience.
Apple: "Everyone update to iOS 26.5!" Users: "Omg are we finally getting those AI features you promised 2 years ago?!" Apple: "Lol no. But you will be getting our awesome new ads in Maps!"
