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Rivian Explains Why CarPlay Debate Will Become 'Completely Obsolete'

On the latest episode of The Verge's Decoder podcast, Rivian's software chief Wassym Bensaid explained why the EV maker still refuses to offer Apple CarPlay.

Rivian Explains Why CarPlay Debate Will Become Completely Obsolete Feature
In short, Bensaid said Rivian does not want CarPlay to fully take over the software experience.

"The challenge with screen mirroring solutions is that they take over every single pixel in the car," he said.

Instead, Rivian prefers to offer its own interface with "end-to-end integration."

Bensaid added that "deep AI integration into the car" will eventually make the debate over offering CarPlay in vehicles "completely obsolete." He believes that Rivian owners will be able to access the core functionality of many apps through an AI agent, rather than needing to rely on CarPlay or Android Auto.

"I really believe that the way you interact with apps which are mono-threaded, single buttons, single icons, a lot of that will be now completely reshaped into a world where it will become an agentic integration that presents itself into a wholesome user experience to the user," Bensaid explained. However, he admitted that an AI agent becoming an "alternative solution" to CarPlay apps will take time to materialize.

Already, Rivian owners are increasingly less interested in CarPlay, according to Bensaid. He said that Rivian's internal statistics showed that more than 70% of customers wanted CarPlay when their vehicles first launched around five years ago, but he said a recent survey showed that figure is apparently less than 25% now.

"With the level of features that we have shipped to customers, with the level of end-to-end integration, with the level of convenience that we are bringing, CarPlay is, or Android Auto to that extent, is no longer the topic of discussion," he said.

Related Roundup: CarPlay
Tag: Rivian

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Top Rated Comments

KENESS Avatar
8 weeks ago
Now that I've used CarPlay in my new car, I will never even consider a car without CarPlay.
Score: 158 Votes (Like | Disagree)
8 weeks ago
His reasoning is not even valid. CarPlay doesn’t have to take over every pixel. There are plenty of cars that implement CarPlay next to their own interface.
Score: 135 Votes (Like | Disagree)
8 weeks ago
Read- we want to sell your data

They sell 0.2% of vehicles.
Score: 117 Votes (Like | Disagree)
sully54 Avatar
8 weeks ago
It's because offering CarPlay eats into any potential subscription services they may offer in the future. I will never buy a car without a screen mirroring solution.
Score: 101 Votes (Like | Disagree)
8 weeks ago
You can have my CarPlay when you pry it from my cold, dead hands.

Just rented a car for a few days and was able to bring all my music, all my saved map places and everything else right there with me. Didn’t sync a damn thing with the random vehicle Avis gave me, didn’t spend a second setting anything up, didn’t log into any of my own services and worry about whether I’d signed out. When I was done with the rental, I just took my phone and walked away. This is what the Rivians of the world hate: the car being interchangable with no lock-in.
Score: 90 Votes (Like | Disagree)
8 weeks ago
You don't want it. You don't need it. Goodbye Rivian.
Score: 76 Votes (Like | Disagree)