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Apple's 2026 Back to School Offer is Coming Soon

apple back to school sans airpods 2Apple's stores will be rolling out Back to School marketing materials this week, according to Bloomberg's Mark Gurman. This suggests that the offer will begin in the U.S. in the next few days.

Last year, college students and educational staff could receive a free accessory like AirPods 4 or an Apple Pencil Pro with the purchase of a qualifying Mac or iPad model. The Back to School offer is in addition to the discounted prices already available through Apple's education store year-round, but it will be a bittersweet situation this year given that Apple recently raised prices on all Macs and iPads.

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Top Rated Comments

EugW Avatar
10 weeks ago
What I’m most curious about is what the promo will be for the MacBook Neo. Will it be excluded like the Mac mini? If not excluded, will the promo be of lesser value than the MacBook Air’s promo?

I likely won’t be getting the Neo this year but will hopefully get the 12 GB model next year.
Score: 5 Votes (Like | Disagree)
thejadedmonkey Avatar
10 weeks ago
I was at the mall today, and they had back to school signage up.
Score: 4 Votes (Like | Disagree)
10 weeks ago
I bought a MacBook Pro from the Education Store on 6/23, right before the price hike, I’m wondering if I can call them/go to the Apple Store and get a free accessory since it hasn’t shipped yet and likely won’t arrive for two more weeks (I bought the elusive 128GB of RAM option.)
Score: 2 Votes (Like | Disagree)
10 weeks ago

What I’m most curious about is what the promo will be for the MacBook Neo. Will it be excluded like the Mac mini? If not excluded, will the promo be of lesser value than the MacBook Air’s promo?

I likely won’t be getting the Neo this year but will hopefully get the 12 GB model next year.
Same for me. I plan on buying the Neo this time next year as my daughter will be heading off to her 1st year of Uni.
Score: 2 Votes (Like | Disagree)
thejadedmonkey Avatar
9 weeks ago

what was the promo?
They didn't advertise anything specific, it was large signage on a stand and a QR code advertising back to school sales. Frankly it gave the impression that there weren't any. I thought it was a bit weird, overall.
Score: 1 Votes (Like | Disagree)
10 weeks ago
Will be interesting to see the offers this year. Think the Neo will be excluded along with the mini. Could be either gift cards of lower value than previous years or some free accessories.
Score: 1 Votes (Like | Disagree)