Apple Starts Preparing for September iPhone Event
Apple is getting ready for its big September iPhone event, which is expected to see the debut of the iPhone 18 Pro, iPhone 18 Pro Max, and an all-new foldable iPhone.
Ahead of the event, Apple is holding an Event Support Experience Program lottery for U.S. retail employees who want to travel to its Apple Park campus to staff the in-person media gathering. According to Bloomberg, Apple will bring in employees to organize lines, check in guests, offer directions, greet attendees, and support security teams.
Employees were told the iPhone event will take place during the first half of September, but Apple declined to offer more specific information. It's likely Apple will hold its event on Tuesday, September 8 or Wednesday, September 9. September 7 is Labor Day and Apple often gives members of the media a day to travel, so September 9 could be the target date this year.
Apple presumably pays for travel and lodging for employees who are invited to Apple Park to work the media event. Retail workers who were at the Worldwide Developers Conference or the iPhone launch in 2025 are not eligible to enter the lottery. Employees can enter the lottery until August 8, and Apple plans to notify winners on August 17.
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