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Apple Extends 2026 Back to School Promotion Until September 24

Apple today extended its 2026 Back to School Promotion until September 24, which means it will last almost a month longer than planned. The extension is applicable in the United States, Canada, Mexico, and multiple countries in Asia.

Apple 2026 Back to School Graphic
The Back to School promotion offers a free item or gift card when students or educators purchase an eligible Mac or iPad model, plus an educational discount.

In the United States, Canada, Mexico, Malaysia, the Philippines, Taiwan, and Thailand, Apple is offering a gift card with purchase. In the U.S., that includes a $150 gift card when purchasing a MacBook Pro or a $100 gift card when purchasing a MacBook Air, iPad Pro, or iPad Air.

In China, Singapore, and Vietnam, customers can get a pack of four AirTags with the purchase of select devices, while customers in India can get a pack of four AirTags, AirPods 4, or Apple Pencil Pro depending on the device bought.

The MacBook Neo, iPad mini, entry-level ‌iPad‌, desktop Macs, and iPhones are excluded from the promotion. UNiDAYS verification is required to make a purchase.

Apple previously planned to end its Back to School promotion on August 27.

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Top Rated Comments

sw1tcher Avatar
5 weeks ago
Apple today extended its 2026 Back to School Promotion until September 24, which means it will last almost a month longer than planned.

Apple previously planned to end its Back to School promotion on August 27.
Seems kind of unusual. I wonder if Apple's seeing a lack of demand due to recent price increases and/or longer lead times for delivery.
Score: 23 Votes (Like | Disagree)
5 weeks ago

Seems kind of unusual. I wonder if Apple's seeing a lack of demand due to recent price increases and/or longer lead times for delivery.
I'm guessing back to school sales are way down ever since Apple put a restriction on only "higher education" students are eligible. College only. No more high school kids and no more people buying from Education Store who weren't in Education. So Education Store sales are probably way down.

EDIT: And, Apple restricted the Neo (the definition of a Macbook-for-school) from the Back to School program. That doesn't help.
Score: 13 Votes (Like | Disagree)
5 weeks ago
Surprised to see this. Would have been great if the iMac and Mac mini were also a part of the sale/promotion. But this is the worst back to school promotion in years.
Score: 11 Votes (Like | Disagree)
5 weeks ago

Seems kind of unusual. I wonder if Apple's seeing a lack of demand due to recent price increases.
They sure are since everybody bought before the price increases.
Score: 9 Votes (Like | Disagree)
ThomasJL Avatar
5 weeks ago
So Tim Cook raises prices, and then gives discounted prices that are significantly more expensive than the prices before he raised them.

That man’s corporate greed is insatiable.
Score: 8 Votes (Like | Disagree)
5 weeks ago

Surprised to see this. Would have been great if the iMac and Mac mini were also a part of the sale/promotion. But this is the worst back to school promotion in years.
Probably ever.
Score: 7 Votes (Like | Disagree)