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Apple Wants to Charge Developers Up to 15 Percent for Linking Outside the App Store

Apple today submitted a court-ordered proposal outlining the commission it believes is reasonable to collect from U.S. apps that link to purchase options outside of the App Store.

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Apple is asking for half of its commission on standard apps, so apps that would pay 30 percent for an in-app purchase would pay 15 percent when linking to a web purchase option. Small Business Program participants that would normally pay 15 percent would pay 5 percent.

  • 15 percent - Standard apps.
  • 10 percent - Apps that are part of the News Partner Program, Video Partner Program, Mini Apps Partner Program, and subscription renewals.
  • 5 percent - Apps that qualify for the Small Business Program. Apps qualify if they earn under $1 million per year.

These proposed fees are what developers would pay when someone uses their app, taps a link in the app, and then makes a purchase on the website in the link. So if someone using the Spotify app clicked a link in the app to go to the Spotify website and then purchased a subscription, Spotify would owe Apple a 15 percent fee. Apple says the fees were calculated based on expert analysis, and they are lower than the link-out rates Google is charging in the Epic v. Google case.

Apple submitted the proposal to the U.S. District Court for the Northern District of California, where Judge Yvonne Gonzalez Rogers has been tasked with determining a reasonable fee for Apple to charge for its intellectual property.

The appeals court suggested the commission could be limited to the direct costs of facilitating link-outs, and under that approach, the fee would be zero. Apple says a zero commission would not reflect the value that it provides developers, and its suggested commission gives it fair compensation for the ‌App Store‌ platform.

As a recap, Apple was ordered to change its ‌App Store‌ rules to allow developers to link to purchase options outside of the ‌App Store‌ way back in 2021 during its legal dispute with Epic Games. Appeals delayed the ‌App Store‌ update for several years, but Apple eventually implemented a 12 to 27 percent fee that was nearly identical to its regular ‌App Store‌ fees when taking into account fees from third-party payment processors.

‌Epic Games‌ complained about Apple's fee structure, and Judge Gonzalez Rogers found Apple in contempt of court. In April 2025, she barred Apple from charging any fee on links, and since then, Apple has collected no money when an app sends users to a website to make a purchase. Apple appealed the ruling, and the appeals court upheld the contempt ruling, but said Apple was entitled to be compensated for its intellectual property. The appeals court sent the case back to the district court and Gonzalez Rogers to determine an appropriate fee.

With a loss on the contempt finding from the appeals court, Apple appealed to the Supreme Court. The justices agreed to hear the case in the term that starts in October. Apple tried several times to get the fee calculation paused until the Supreme Court rules on the case, but it was not successful.

The district court will now evaluate Apple's fee proposal and hear a response from ‌Epic Games‌, and Apple will need to implement the fee the court sets. Apple wanted to pause fee calculations because if the Supreme Court decides the appeals court erred when upholding the contempt ruling, it could nullify the district court's ruling barring Apple from charging fees.

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Top Rated Comments

12 weeks ago
I don't get why they should be charging anything. The annual dev fee is the price of entry, hosting etc; everything else is gravy. Proof? This is all they charge the devs of free apps.

If Apple are not processing payments (and all the benefits that brings) then what entitles them to collect commission on it?
Score: 60 Votes (Like | Disagree)
canadianreader Avatar
12 weeks ago
Amazon app costs Apple an astronomical amount of bandwidth in app downloads yet they only pay the annual dev fee and no commission despite them selling software and subscriptions.
Score: 19 Votes (Like | Disagree)
12 weeks ago

Oh man I’m suing Walmart that they carry and sell my product for free on their platform(shelves). Target too! I’ll use the Apple Epic case as precedent. Let’s go!
Did you just accidently argue that sideloading is the reasonable solution? You know, the way operating systems have worked pretty much since they were invented.
Score: 17 Votes (Like | Disagree)
treblah Avatar
12 weeks ago

I do agree with Apple that they do deserve something for their role in facilitating the transaction between the developer and the consumer. We will never agree on what the right amount ought to be, but I don’t think it should be zero either. Otherwise, everyone will just host their apps in the App Store, link out to an external payment option, and effectively circumvent Apple’s commission.
Apple’s commission is the ~40% margin it makes on the sale of the device. Their role facilitating the transaction between the dev and customer is solely because they don’t allow sideloading in order to force the fee in the first place.
Score: 16 Votes (Like | Disagree)
chrono1081 Avatar
12 weeks ago

I don't get why they should be charging anything. The annual dev fee is the price of entry, hosting etc; everything else is gravy. Proof? This is all they charge the devs of free apps.

If Apple are not processing payments (and all the benefits that brings) then what entitles them to collect commission on it?
That's not how this at all works (and I say this as a dev).

App stores are INSANELY expensive to run. You completely ignored all of that in your post. Apple gets charged for processing payments (any vendor accepting payments does), Apple pays for the infrastructure for the App Store, they pay to create the developer tools they give for free, they pay for all of the analytics processing, all the staff, all the technology, all the international markets, etc. There is so much I left out.

The developer fee doesn't cover that, the $0 apps don't cover that, what does cover that is the larger apps, the apps making money on sales, IAPs, etc. Those enormous apps cover what the small guys don't. When devs (again, I'm a dev) try and skirt rules and sell outside the store Apple loses money and everyones going to try and do it.

Think of the App Store like a mall. Stores pay the mall a rent fee to have their store in the mall + a commission based on sales. The App Store does the exact same thing.
Score: 14 Votes (Like | Disagree)
surferfb Avatar
12 weeks ago

Agreed and Apple does charge developers for that value. See right there at the bottom? If they want more they can simply increase that fee to $1000 if they want. That's where the relationship between Apple, Developers and Customers should end. If you want to use Apple app store then yes Apple should charge you for that privilege, increase the fee to 50%. But if i want to use an alternate payment platform and download apps outside the appstore, there should be exactly 0% Apple tax.
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Sounds like a great way to massively hurt small developers and consumers.

This current system is win win for almost everyone, the exception being large, greedy developers who want to use Apple’s property without paying for it and open software zealots who apparently dont realize (or don’t care) that if they got their way iOS would have as many viruses as Windows in 2003.
Score: 13 Votes (Like | Disagree)
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